Reg ‘Zaibatsu’ Saddler


Reg Saddler has been involved in IT consulting for 15 years, and two years ago he moved into social media, advising corporations on best practices, and showing them how to create content that begs to be shared. Reg is the managing partner for Difference Theory.
A self confessed information addict, Reg’s Internet celebrity was born as a result of his dedication to Digg, where his alter ego Zaibatsu held the spot of fourth most influential Digg user until he was unexpectedly banned September 2008.
Since then, Reg has put his effort into other social sites, particularly Twitter where he firmly believes his influence is greater than it ever was on Digg. Not surprisingly, he has quickly amassed an enormous following and is now considered one of Twitter’s most influential users.
You can find Reg on Twitter, Facebook, LinkedIn and Mixx.

Reg in the Press
February 20, 2009
February 3, 2009
Social Media Rockstar: Reg Saddler
September 22, 2008
Top Digg User Zaibatsu Banned – Reactions from Both Zaibatsu and Digg Management
September 19, 2008
September 19, 2008
I was banned from Digg for a pretty lame reason
September 3, 2008
Zaibatsu: The Ted Williams of Digg


