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Andrew Sorcini

Andy is a film editor with over twenty years experience in the motion picture industry. He’s also a self-proclaimed Social Media enthusiast, whose uncanny eye for quality content has garnered him a successful following on social news websites such as Digg, Reddit, and Mixx, and led Slate.com to name him “The King of All Social Media“. You can also find him on Twitter or e-mail him at mr dot babyman at gmail dot com.
Muhammad Saleem

Mu is a social media strategist who contributes to many social sites, and has written about all things social for some of the largest Web publications online. He is the community manager for social site Tip’d, the fastest growing online resource for financial news, and in January 2009, he joined the Search Engine Marketing Journal as senior editor of social media.
You can find Mu on Twitter, Friendfeed, Facebook, Last.fm, Propeller, Tipd, and of course Digg. If your curiosity still has the better of you, try a Google search for Mu.
Reg ‘Zaibatsu’ Saddler


Reg Saddler has been involved in IT consulting for 15 years, and two years ago he moved into social media, advising corporations on best practices, and showing them how to create content that begs to be shared. Reg is the managing partner for Difference Theory.
A self confessed information addict, Reg’s Internet celebrity was born as a result of his dedication to Digg, where his alter ego Zaibatsu held the spot of fourth most influential Digg user until he was unexpectedly banned September 2008.
Lidija Davis

Lid is an information and Web nut, who does Web strategy for Silicon Valley’s WebMama, writes for ReadWriteWeb on weekends, and contributes to Tech Talk Radio Australia regularly. You can find her on digg, but her fave place is Twitter. She doesn’t have an aka photo, so if you feel inspired to create one, knock yourself out.


