The Drill Down 293: The Golden Touch (preview)

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This week, the NSA cracks consumer encryption AND your smartphone data, Apple unveils two new iPhones, Sony’s new Playstation Vita set-top box, the ultimate twerking fail, and more…

See the full post here at Geeks of Doom!

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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Startup Digest CTO Christopher Burnor. Occasionally joining them is Box tech consultant Tosin Onafowokan.

15 Methods for Making Your Content Viral

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The following is a guest post.

Making your content viral, that is making it spread like wildfire in the digital woods of the Internet, can be a hard nut to crack. After all, how can one predict if a particular image, video, article, audio file or an info graph will attract a great number of visitors, comments and shares?

Jonah Berger, an assistant professor of marketing at the Wharton School of Business, claims to be an expert in turning products and ideas to be viral on the Internet. Together with Katy Milkman he has written a research paper titled “What Makes Online Content Go Viral?” Their research focuses on important things to bear in mind in order to produce content that spreads quickly online. Among other things, the authors write about appealing to emotions, keeping your content positive and useful etc. Let’s see what else there is for the information to become insanely popular.

Below are the 15 Means of Making Your Content Viral:
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The Drill Down 268: Terminator Sparrow (preview)

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This week, the White House on cellphone unlocking, Samsung’s new phone watches you, YouTube takes on streaming music, Microsoft gets fined €561 million, ISP’s Six Strikes plan is in effect, the Skywalkers (& Solo) come back for Star Wars VII; and I, for one, welcome our new cinder block-hurling overlords.

See the full post here on Geeks of Doom

Subscribe!

The Drill Down on iTunes (Subscribe now!)

Add us on Stitcher!

The Drill Down on Facebook

The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), VentureBeat editor Devindra Hardawar, marketing research analyst Dwayne De Freitas, and Startup Digest CTO Christopher Burnor. Occasionally joining them is Box tech consultant Tosin Onafowokan.

Viral Done Right: The Hyper-Personal ‘Old Spice Man’

Advertising agency Wieden+Kennedy created a monster with their recent campaign of ‘Old Spice Man’ commercials, featuring the irresistible appeal of former NFL wide receiver Isaiah Mustafa.  These commercials may have made their debut on television, but they really reached the apex of their popularity on the internet, thanks to their viral spread across social networks and content aggregators such as Digg, Reddit, Twitter and Facebook.

Aware that internet word-of-mouth was their best distribution engine, and wishing to build off the momentum of the already popular ads, Wieden+Kennedy recently went hyper-personal by filming a series of responses to individual internet commenters, on YouTube, Twitter, Facebook and Reddit, again featuring Mustafa as the ‘Old Spice Man’.

Here he addresses G4TV’s Kevin Pereira and unleashes a new move, the ‘monocle smile':
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