This week, the crew tackles Chris Anderson & Michael Wolff’s incendiary piece in Wired, “The Web Is Dead. Long Live the Internet“. We also discuss Facebook’s new Places geolocation feature, AT&T’s take on Google/Verizon’s Net Neutrality proposal, a recent poll that shows a third of AT&T’s users would switch to Verizon if the iPhone were available there, Hulu’s potential IPO listing, Sony Ericsson’s upcoming new PSP-like Android phone, Twitter’s new “followed by” lists, advertisers’ frustration with Apple’s tight control of iAds, and…do iPhone users have more sex?
This week the Drill Down team welcome Ole Ole Olson, aka Digg user Novenator, lead investigator of the Digg Patriots conspiracy scandal. He breaks down his investigation and fields questions from the TDD audience. Later we discuss Skype’s IPO offering, Google and Verizon’s proposal for Net Neutrality, HP’s CEO Mark Hurd leaves amidst alleged sexual harassment claims, Twitter launches tweet buttons, and 4Chan’s founder explains the finer points of the site to a federal court.
Advertising agency Wieden+Kennedy created a monster with their recent campaign of ‘Old Spice Man’ commercials, featuring the irresistible appeal of former NFL wide receiver Isaiah Mustafa. These commercials may have made their debut on television, but they really reached the apex of their popularity on the internet, thanks to their viral spread across social networks and content aggregators such as Digg, Reddit, Twitter and Facebook.
Aware that internet word-of-mouth was their best distribution engine, and wishing to build off the momentum of the already popular ads, Wieden+Kennedy recently went hyper-personal by filming a series of responses to individual internet commenters, on YouTube, Twitter, Facebook and Reddit, again featuring Mustafa as the ‘Old Spice Man’.
Here he addresses G4TV’s Kevin Pereira and unleashes a new move, the ‘monocle smile’:
Continue reading “Viral Done Right: The Hyper-Personal ‘Old Spice Man’”
This week, JD and Tom fly solo (duo?) as they discuss Google’s Bing imitation, Post-suicide wage increases at Foxconn, World Cup Fever, Microsoft Kinect, Portal 2, Free WiFi at Starbucks, and Kevin Rose’s post-Diggnation plans.