How Top Brands Used Content Marketing in 2013

van-damme-splits-volvo-trucks-w
The following is a guest post.

Content marketing is always evolving and brands that can constantly revamp themselves are the ones that stay afloat and even thrive. Unlike other forms of traditional marketing, content marketing is more volatile thanks to constant changes in search engines, social media platforms and consumer tastes that can completely derail existing content marketing strategies and campaigns. Your brand must be able to change its content marketing strategies and campaigns to keep up with changes in the world of marketing and gain an edge over your competitors. Continue reading

The Drill Down 307: Turning of the Tide (Preview)

BigDog-Google

On this week’s show: Google previously bought seven robotics companies, and this week it buys the Big Dog (literally), Sprint guns for T-Mobile, Instagram wants a piece of Snapchat’s action, Twitter changes blocking–then changes their mind, are the NSA’s actions unconstitutional?

See the full post here at Geeks of Doom!

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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan. Occasionally joining them is Startup Digest CTO Christopher Burnor.

The Drill Down 302: Marvels Never Cease (preview)

Marvel-Defenders
This week, Twitter stock launches, Snapchat turns down Facebook, a new 3d printer using sound and lasers, Russians bring malware into space, Netflix makes a super deal with Marvel, and as it turns out, This IS The End for DVD rentals…

See the full post here on Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
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The Drill Down on Facebook
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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Startup Digest CTO Christopher Burnor. Occasionally joining them is Box tech consultant Tosin Onafowokan.

Five Social Media Mistakes to Avoid

social-media-mistakes

The following is a guest post.

Pretend you’re standing on a stage in front of a crowd of 500 people, about to deliver a speech. Imagine that your speech is highly personal, offensive and crude, and is riddled with poor grammar. Now think of the consequences and embarrassment that would follow. When you use any social media site you broadcast an image of yourself to a huge audience, even though you can’t see them. To make sure your online image is pristine avoid these social media mistakes when posting online. Continue reading

The Big Social Media Time Suck And How To Stop It

The following is a guest post.

Social media can suck up all your time, especially if you don’t plan ahead or follow the mistakes that many beginners make. However, it doesn’t have to be that way. With the following tips you could soon find social media working for your business and giving you the time for other – often more important – areas.

Businessman reading news on web

You need to spend time on your business, not all on social media.

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The Drill Down 294: Don’t Be Evil, Do Be Immortal (preview)

Google_fighting_death

This week, the head of the NSA channels Captain Kirk, Is Linux the future of gaming?, Twitter goes public, and now that it’s conquered search, Google’s next challenge is…mortality itself.

See the full post here on Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
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The Drill Down on Facebook
The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Startup Digest CTO Christopher Burnor. Occasionally joining them is Box tech consultant Tosin Onafowokan.

Why The Number of Twitter Followers You Have Is Irrelevant

Twitter followers

The following is a guest post.

There is a particular personality type out there that would rather have one or two extremely close friends than a dozen superficial acquaintances. It’s a case of quality over quantity. Much in the same way, just because you have a huge Twitter following doesn’t mean you have a good following. Continue reading