There is a particular personality type out there that would rather have one or two extremely close friends than a dozen superficial acquaintances. It’s a case of quality over quantity. Much in the same way, just because you have a huge Twitter following doesn’t mean you have a good following. Continue reading →
This week, more news in the Edward Snowden/NSA eavesdropping case, Instagram adds 15-second video, the FAA eases rules on gadgets during travel, Barnes & Noble ends the Nook device, is Pandora ripping Pink Floyd (and others) off?…and much more.
Many website developers don’t think about users when it comes to developing the content on their site. Especially where the use of social media integration is involved, it’s extremely important to have it in mind from the design stage.
Nevertheless, many developers and designers don’t like the importance of social media rattled on them during the design stage of a website despite the supposed importance this plays. Social media integration and access on the main website caters for two sets of website users-those who are already fans on social media and those who find the website, but aren’t fans on social media.
Given that most businesses are increasingly going social, it’s critical that designers and developers find a middle ground to make a website, social media friendly, or rather social ready. Here are a few tips to have in mind if you’re a designer or web developer. Continue reading →
Content curation sites seem to have been growing like weeds throughout the past year. While you might feel like your efforts are spread a bit thin, there are some tools you can use to establish a daily content curation campaign that’s actually effective in bringing new visitors to your site.
Using content curation tools, you can also generate greater social media engagement with your followers and grab some new ones at the same time.
This list is by no means all of the tools out there that can be useful for content curation, but they’re some of the most effective you can find, and they’re a great jumping-off point.
When you mash the ever changing landscape of marketing with the fast-paced world of the internet, you get a Lamborghini Gallardo. Jokes aside, the reality is that the world is moving and changing in whiplash speed and we must match it. It leaves most businesses struggling to stay relevant. But, what if you are no longer effective in your industry? Have you considered rebranding? Let’s give some thought to some important aspects of rebranding. Continue reading →
This week, Chinese hackers infiltrate The New York Times & The Wall Street Journal, hackers expose 250,000 Twitter accounts, Oreo leverages the Superbowl blackout for a terrific example of social media marketing, is Netflix’s full season release schedule for “House of Cards” the future of television…or a big mistake, will your body –or any biological organism for that matter– be the next unlimited storage device, and if you thought J.J. Abrams hit the motherlode last week for helming both Star Trek and Star Wars franchises, wait’ll you hear this week’s news.