Content marketing is always evolving and brands that can constantly revamp themselves are the ones that stay afloat and even thrive. Unlike other forms of traditional marketing, content marketing is more volatile thanks to constant changes in search engines, social media platforms and consumer tastes that can completely derail existing content marketing strategies and campaigns. Your brand must be able to change its content marketing strategies and campaigns to keep up with changes in the world of marketing and gain an edge over your competitors. Continue reading →
On this week’s show: Google previously bought seven robotics companies, and this week it buys the Big Dog (literally), Sprint guns for T-Mobile, Instagram wants a piece of Snapchat’s action, Twitter changes blocking–then changes their mind, are the NSA’s actions unconstitutional?
This week, Twitter stock launches, Snapchat turns down Facebook, a new 3d printer using sound and lasers, Russians bring malware into space, Netflix makes a super deal with Marvel, and as it turns out, This IS The End for DVD rentals…
Pretend you’re standing on a stage in front of a crowd of 500 people, about to deliver a speech. Imagine that your speech is highly personal, offensive and crude, and is riddled with poor grammar. Now think of the consequences and embarrassment that would follow. When you use any social media site you broadcast an image of yourself to a huge audience, even though you can’t see them. To make sure your online image is pristine avoid these social media mistakes when posting online. Continue reading →
Social media can suck up all your time, especially if you don’t plan ahead or follow the mistakes that many beginners make. However, it doesn’t have to be that way. With the following tips you could soon find social media working for your business and giving you the time for other – often more important – areas.
You need to spend time on your business, not all on social media.
There is a particular personality type out there that would rather have one or two extremely close friends than a dozen superficial acquaintances. It’s a case of quality over quantity. Much in the same way, just because you have a huge Twitter following doesn’t mean you have a good following. Continue reading →