Social media is well established as means to reach an audience, impact them and even understand them better, but if your engagement levels are low, none of those outcomes are en route to being successful. Sounding off your products on audiences is important, but if they’re not saying anything back, it could be because you haven’t asked yourself the following questions.Continue reading →
This week, Pokemon fever continues, Social media reacts to an attempted coup in Turkey, an open letter from tech leaders to Donald Trump, Facebook’s diversity problem, Netflix boldly goes where noone has gone before ..and much, much more!
This week, the FBI wants to spy on internet history without a warrant, Snapchat beats Twitter, Facebook’s CEO gets hacked, a way to stop rampant artificial intelligence, and a machine watches Blade Runner and the results may surprise you…and much more!
Branding has been in existence since trade or business commenced in a competitive and fair environment. However, the concept of personal branding—a process through which a person markets himself or herself to others—is relatively new. Tom Peters, an American writer who writes on business management practices, coined the term in a 1997 article. Since then, this thought has created ripples in the business world. Several books and articles have been written. The subject gained more traction with the rise of the Internet, as new cost-effective business strategies mushroomed. Nonetheless, self-branding still remains an evading concept for many. Marketing gurus have professed that visible personal branding opens and expands a business or brings professional opportunities. Continue reading →