The following is a guest post.
More people are using social media websites as a tool to keep up with recent developments amongst their friends and areas of interest than ever before. Out of the 3 billion people using the internet, 74 percent of the adults have at least one social media account. Although Facebook remains as the most popular website, 52 percent of internet-using adults have accounts on multiple social media websites.
The staggering growth of platforms like Instagram, Youtube and Pinterest has prompted businesses and brands, even large ones like the LA Kings, to use these services to promote themselves and to connect with a growing user base. Social media managers have the huge responsibility of maintaining and improving the online presence of businesses so that more customers would be able to engage with them.
The following seven tools streamline the process of managing social media accounts by providing many different types of services. Some of them assist in content curation while others help in analysing the response that your social media efforts have generated. Either way, using these tools would definitely help improve the effect of your online marketing strategy, and increase your online visibility.