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During the last decade or so, innovations in the field of supposedly “user-friendly”* gadgets have hit the public awareness at a pace that makes Moore’s Law seem glacial by comparison. And as would be expected, most of these gadgets are considered “high-end” – the technical term for things that you and I and most of the rest of the world’s population will never be able to afford, at least for the few months it takes for third-world geniuses to reverse-engineer them, copy them, and sell them for pennies on the dollar on eBay. At that point, some of them are elevated to the status of essential tools. Here are a few that started out being pretty exclusive, but which have since weaseled their way into the life of everyday folks like us. After all, why should wealthy first adopters be the only ones who get to be miserable? Continue reading →
Today’s media world features a whole host of devices with screens, from the smallest smartphones to the largest televisions. Many of them can be interlinked or can interact to exchange data, which complicates the process of figuring out how consumers behave today. There are a number of distinct traits many consumers exhibit, however. Computers, smartphones, tablets, and TVs are the four primary types of screens.There are a few important things to note when considering the devices people use, the purposes they use them for, and the method by which they select a device to use. Here’s the rundown on how screens are changing consumer behavior. Continue reading →
The holiday season is coming up and The Drill Down would like you to be ready for it. So as we do every year around this time, we’ve prepared a list of what we consider the perfect gifts to give… and get this holiday. So before you stand around for hours this Black Friday, spend some time with us.