Content marketing doesn’t appear to make sense at times, but taking a closer look can reveal predictable patterns of human behavior. Using these established psychological principles, you can create better content for your web pages, emails and social media posts.
Content powered by psychological principles can help you drive more traffic, engagement and conversions, boosting your business favorably.
One of Apple’s first video ads, “The Crazy Ones”, is a great example of a psychological principle at play. People want to belong, and Apple’s ad creates a cool, empowered clique that people would long to belong to.
This is a list of 5 psychological principles that you can use to make your social media and content marketing more effective.