How to Create Engaging Content for your Social Media Platforms


The following is a guest post.

For those using social media platforms for their businesses creating engaging content on a regular basis can be quite a challenge. It is not easy to do day after day, but can certainly be made simpler with some planning and a regular analysis of your content marketing efforts. Here are some simple steps to follow to create engaging content for your social media platforms. Continue reading

The Drill Down 359: Holograms! (preview)

Joe Belfiore, Alex Kipman, Terry Myerson

This week, Google Glass is dead, Police can see inside your homes by remote, Virgin & Google want to send satellites into space, Microsoft unveils Windows 10 and holograms!!

See the full post here at Geeks of Doom!


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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan. Occasionally joining them is Startup Digest CTO Christopher Burnor.

Five Social Media and Branding Lessons From the Sochi Olympics

olympics-social-media-flag copy

The following is a guest post.

The winter Olympics in Sochi have been a spectacle full of amazing performances, controversy and memorable moments. These events have had the world’s attention for the entirety of the games, as individuals from different countries came together to celebrate athletic tradition and international relationships.

The hype surrounding the Olympics was not limited to traditional media, as social-media channels served as spheres of discussion regarding the games. The way in which the Olympics were represented on social media and events from the games themselves offer important lessons about social media. Below is a list of five branding lessons that can be taken away from the Olympics in Sochi. Continue reading

How Top Brands Used Content Marketing in 2013

The following is a guest post.

Content marketing is always evolving and brands that can constantly revamp themselves are the ones that stay afloat and even thrive. Unlike other forms of traditional marketing, content marketing is more volatile thanks to constant changes in search engines, social media platforms and consumer tastes that can completely derail existing content marketing strategies and campaigns. Your brand must be able to change its content marketing strategies and campaigns to keep up with changes in the world of marketing and gain an edge over your competitors. Continue reading

5 Social Media Lessons from NBA Stars


The following is a guest post.

Properly managing a social media presence is fundamental to any type of business or maintaining a public image in today’s web-engrossed world. While there are hundreds of articles and books written denoting proper social media conduct, it is also beneficial to learn from people who have seemed to master leveraging social media as a tool.

One group of people who have managed to maximize social media is NBA stars. Below is a list of five tips that we can take away from popular players such as Kobe Bryant and Jeremy Lin in terms of effectively using social media. Continue reading

Five Social Media Mistakes to Avoid


The following is a guest post.

Pretend you’re standing on a stage in front of a crowd of 500 people, about to deliver a speech. Imagine that your speech is highly personal, offensive and crude, and is riddled with poor grammar. Now think of the consequences and embarrassment that would follow. When you use any social media site you broadcast an image of yourself to a huge audience, even though you can’t see them. To make sure your online image is pristine avoid these social media mistakes when posting online. Continue reading

The Big Social Media Time Suck And How To Stop It

The following is a guest post.

Social media can suck up all your time, especially if you don’t plan ahead or follow the mistakes that many beginners make. However, it doesn’t have to be that way. With the following tips you could soon find social media working for your business and giving you the time for other – often more important – areas.

Businessman reading news on web

You need to spend time on your business, not all on social media.

Continue reading