Five Social Media and Branding Lessons From the Sochi Olympics

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The winter Olympics in Sochi have been a spectacle full of amazing performances, controversy and memorable moments. These events have had the world’s attention for the entirety of the games, as individuals from different countries came together to celebrate athletic tradition and international relationships.

The hype surrounding the Olympics was not limited to traditional media, as social-media channels served as spheres of discussion regarding the games. The way in which the Olympics were represented on social media and events from the games themselves offer important lessons about social media. Below is a list of five branding lessons that can be taken away from the Olympics in Sochi. Continue reading

How Top Brands Used Content Marketing in 2013

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Content marketing is always evolving and brands that can constantly revamp themselves are the ones that stay afloat and even thrive. Unlike other forms of traditional marketing, content marketing is more volatile thanks to constant changes in search engines, social media platforms and consumer tastes that can completely derail existing content marketing strategies and campaigns. Your brand must be able to change its content marketing strategies and campaigns to keep up with changes in the world of marketing and gain an edge over your competitors. Continue reading

5 Social Media Lessons from NBA Stars

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Properly managing a social media presence is fundamental to any type of business or maintaining a public image in today’s web-engrossed world. While there are hundreds of articles and books written denoting proper social media conduct, it is also beneficial to learn from people who have seemed to master leveraging social media as a tool.

One group of people who have managed to maximize social media is NBA stars. Below is a list of five tips that we can take away from popular players such as Kobe Bryant and Jeremy Lin in terms of effectively using social media. Continue reading

Five Social Media Mistakes to Avoid

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Pretend you’re standing on a stage in front of a crowd of 500 people, about to deliver a speech. Imagine that your speech is highly personal, offensive and crude, and is riddled with poor grammar. Now think of the consequences and embarrassment that would follow. When you use any social media site you broadcast an image of yourself to a huge audience, even though you can’t see them. To make sure your online image is pristine avoid these social media mistakes when posting online. Continue reading

The Big Social Media Time Suck And How To Stop It

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Social media can suck up all your time, especially if you don’t plan ahead or follow the mistakes that many beginners make. However, it doesn’t have to be that way. With the following tips you could soon find social media working for your business and giving you the time for other – often more important – areas.

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You need to spend time on your business, not all on social media.

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Are Trends Killing the PR Industry?

Are Trends Killing PR Industry

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Digital technologies caused significant changes in media landscape, delivery of public relations, marketing and business that depend on traditional media, leading to major shifts in the role of the PR professionals. Think about the old days where black ink smeared on our finger tips while reading the newspaper, those days have gone and now we have turned into digital tools to get news. The new trend affect public relation professionals who have build their success through traditional media strategies, giving them a feeling to shift from this conventional media accessories to build new muscles in digital media and PR.

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Guide to Making your Website Social Media User Friendly

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Many website developers don’t think about users when it comes to developing the content on their site. Especially where the use of social media integration is involved, it’s extremely important to have it in mind from the design stage.

Nevertheless, many developers and designers don’t like the importance of social media rattled on them during the design stage of a website despite the supposed importance this plays. Social media integration and access on the main website caters for two sets of website users-those who are already fans on social media and those who find the website, but aren’t fans on social media.

Given that most businesses are increasingly going social, it’s critical that designers and developers find a middle ground to make a website, social media friendly, or rather social ready. Here are a few tips to have in mind if you’re a designer or web developer. Continue reading