How to Build a Content Strategy for Social Media Engagement

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The following is a guest post.

Creating content for social media is not an easy task – you have to make sure that the content is relevant to your audience, niche and peers at the same time. Additionally, you also have to provide unique content in order to stand out. Organization and having a clear set strategy can help you overcome the pressures of constantly creating content. Engagement can also be improved drastically, with a clear strategy in mind. In short, creating a content strategy allows you to streamline processes and increase your brand reach. Here are some key elements that you need to focus on when you build a content strategy: Continue reading

Why Your Social Media Audience Isn’t Responding (and How to Get Them to)

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The following is a guest post.

Social media is well established as means to reach an audience, impact them and even understand them better, but if your engagement levels are low, none of those outcomes are en route to being successful. Sounding off your products on audiences is important, but if they’re not saying anything back, it could be because you haven’t asked yourself the following questions. Continue reading

Can Social Media Affect Your Search Engine Ranking? Yes, and Here’s How

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The following is a guest post.

Are you integrating Social Media into your marketing efforts? Well, you should, because it has the power to increase your search engine ranking.

Until recently, Search Engine Optimization (SEO) and Social Media marketing were seen as two separate fields. But, thanks to the many algorithm changes Google has gone through, nowadays SEO means more than just ranking well in Google. Of course, a good keyword strategy is still paramount, but search engine optimization isn’t just confined to Google or Bing. Social Media also plays a valuable role and, if done right, it can improve your search engine ranking.

Here’s how to improve your search engine ranking using Social Media. Continue reading

The Secret Sauce of Every Social Media Marketing Recipe – Automation

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The following is a guest post.

Content curation is a vital part of any social media marketing campaign. It can seem like a herculean task when you are just starting out, but all those pages you see with a few thousands of followers share one secret you may or may not already know – they automate. Automating content aggregation simplifies curation to large extent, helping you save innumerable hours on finding interesting content to share. With a steady stream of quality content on your social media pages, you can do a better job of maintaining your audience’s attention, and keeping them engaged with the content you post. Continue reading

9 Free Tools To Find and Share The Best Content

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The following is a guest post.

As a social media manager, it is essential to find fresh content on a daily basis in order to boost engagement with your audience. It is also important to be consistent with your posting, a task that becomes challenging when you have to manage multiple social media accounts at the same time. If you’re running around, trying to juggle all your accounts on the go, content discovery and curation tools are the answers to all your problems. They automate a lot of mundane processes, making it easier for you to manage your time and focus on more important tasks. Here are 9 such free tools: Continue reading

The Drill Down 398: I Taste Delicious! (preview)

National Lab Week This week, Amazon goes after Etsy, how posting on social media might lower your credit score, Tesla goes autopilot, how lab-grown meat is made, and the biggest tech acquisition ever, and much much more.

See the full post here at Geeks of Doom!

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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan.

Three Selfies Accessories You Didn’t Know Existed

Dubai Daredevil Selfie

The following is a guest post.

Selfies are becoming an increasingly popular force throughout the world, dominating social media channels. Statistics state selfies are predominantly used by people aged from 18-24 with apps such as Instagram, Snapchat, Facebook and Twitter being the main output.

It seems as though the term selfie has been used forever, but it was only in 2013 when it was officially added to Oxford Dictionaries. Not to mention the countless celebrity selfies we have had from various different events and it has even been included in Time magazines “Top 10 buzzwords” of 2012. The progression of the word ‘selfie’ has seen development of selfie sticks and even the Zuckerberg Selfie Stick.

The selfie craze is only beginning and we take a look into three selfie accessories you didn’t know existed! Continue reading