Twitter Marketing Tips: How to Create Better Tweets to Increase Engagement

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The following is a guest post.

Posts on Twitter have the shortest shelf-lives on social media. Additionally, they are extremely restrictive content-wise. With just 140 words at your disposal, finding the right content to publish is extremely important. It’s imperative for brands to create excellent content in order to effect better engagement. Here are a few things you could do, in order to more successfully engage your followers: Continue reading

5 Psychological Principles to Power Your Social Media & Content Marketing

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Content marketing doesn’t appear to make sense at times, but taking a closer look can reveal predictable patterns of human behavior. Using these established psychological principles, you can create better content for your web pages, emails and social media posts.

Content powered by psychological principles can help you drive more traffic, engagement and conversions, boosting your business favorably.

One of Apple’s first video ads, “The Crazy Ones”, is a great example of a psychological principle at play. People want to belong, and Apple’s ad creates a cool, empowered clique that people would long to belong to.

This is a list of 5 psychological principles that you can use to make your social media and content marketing more effective.

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5 Weird but Creative Ways of Using Facebook

Facebook-Marketing-Shortcuts-For-Small-BusinessThe following is a guest post.

For many businesses, large or small, a Facebook page is almost mandatory. Facebook allows businesses to create custom pages, promote their products, and engage with their customers. When used properly, it can be an amazingly powerful tool to reach a wider audience. In this article, you will learn five weird but creative ways of using Facebook to improve audience targeting.

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