How to Use Social Networks to Build a Loyal Fan Following

Feature image credit: Nainoa via Unsplash.com

Feature image credit: Nainoa via Unsplash.com

The following is a guest post.

Many companies begin using social with the ultimate goal of growing their business. Brand awareness, lead generation and conversions are primary focus for them.

Trust and loyalty are important in drumming up business via social networks. A loyal fan following will not only engage with you and purchase products themselves, but also advocate your business to their networks.

There’s a reason why some companies dominate their industry. A decade ago, brands used TV to build brand loyalty. Since then, they have used social networks to connect with their key demographics.

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The Drill Down 468: Bad Vibrations (preview)

TDD 468This week, the culprits behind one of the largest data breaches in history, is your sexual activity being sold to marketers? how Amazon’s fake radio station pissed off Trumpsters, is this the end of privacy in the US?,  and much much more.

See the full post here at Geeks of Doom!

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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box product manager Tosin Onafowokan.