Organic social media reach is declining, and marketers are seeking new ways to increase content exposure on social media. You could invest in social media ads, but according to this statistic, ad aversion is on the rise.
To build a powerful brand on social media, you need ways to boost your reach, organically. This post lists six smart ways to accomplish that task. Continue reading →
Branding has been in existence since trade or business commenced in a competitive and fair environment. However, the concept of personal branding—a process through which a person markets himself or herself to others—is relatively new. Tom Peters, an American writer who writes on business management practices, coined the term in a 1997 article. Since then, this thought has created ripples in the business world. Several books and articles have been written. The subject gained more traction with the rise of the Internet, as new cost-effective business strategies mushroomed. Nonetheless, self-branding still remains an evading concept for many. Marketing gurus have professed that visible personal branding opens and expands a business or brings professional opportunities. Continue reading →
Are you integrating Social Media into your marketing efforts? Well, you should, because it has the power to increase your search engine ranking.
Until recently, Search Engine Optimization (SEO) and Social Media marketing were seen as two separate fields. But, thanks to the many algorithm changes Google has gone through, nowadays SEO means more than just ranking well in Google. Of course, a good keyword strategy is still paramount, but search engine optimization isn’t just confined to Google or Bing. Social Media also plays a valuable role and, if done right, it can improve your search engine ranking.
Content curation sites seem to have been growing like weeds throughout the past year. While you might feel like your efforts are spread a bit thin, there are some tools you can use to establish a daily content curation campaign that’s actually effective in bringing new visitors to your site.
Using content curation tools, you can also generate greater social media engagement with your followers and grab some new ones at the same time.
This list is by no means all of the tools out there that can be useful for content curation, but they’re some of the most effective you can find, and they’re a great jumping-off point.