The following is a guest post.
Today’s media world features a whole host of devices with screens, from the smallest smartphones to the largest televisions. Many of them can be interlinked or can interact to exchange data, which complicates the process of figuring out how consumers behave today. There are a number of distinct traits many consumers exhibit, however. Computers, smartphones, tablets, and TVs are the four primary types of screens.There are a few important things to note when considering the devices people use, the purposes they use them for, and the method by which they select a device to use. Here’s the rundown on how screens are changing consumer behavior. Continue reading