Social media is here to stay, and as every marketer knows. Considering this fact, you’ve definitely had a stab at social media marketing by this point. Some of you may have succeeded, while some of you may be stuck with limited engagement on your social media pages.
What, in depth, makes for social media engagement? I’ve scoured the internet to isolate the ‘elements’ that drive social media engagement and listed them for you, in addition to some tools and resources that can help you implement them. Continue reading →
A riddle: How can you tell someone is just starting out with his social media marketing?
He is probably publishing too much of his own content (and most likely does too many promotional posts…)
Sharing other people’s content (a.k.a content curation) is one of the simplest and easiest strategies that you can implement right away and it’ll also save you tons of time and build your authority as well! Continue reading →
As a social media manager, it is essential to find fresh content on a daily basis in order to boost engagement with your audience. It is also important to be consistent with your posting, a task that becomes challenging when you have to manage multiple social media accounts at the same time. If you’re running around, trying to juggle all your accounts on the go, content discovery and curation tools are the answers to all your problems. They automate a lot of mundane processes, making it easier for you to manage your time and focus on more important tasks. Here are 9 such free tools: Continue reading →