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Branding has been in existence since trade or business commenced in a competitive and fair environment. However, the concept of personal branding—a process through which a person markets himself or herself to others—is relatively new. Tom Peters, an American writer who writes on business management practices, coined the term in a 1997 article. Since then, this thought has created ripples in the business world. Several books and articles have been written. The subject gained more traction with the rise of the Internet, as new cost-effective business strategies mushroomed. Nonetheless, self-branding still remains an evading concept for many. Marketing gurus have professed that visible personal branding opens and expands a business or brings professional opportunities. Continue reading →
Digital technologies caused significant changes in media landscape, delivery of public relations, marketing and business that depend on traditional media, leading to major shifts in the role of the PR professionals. Think about the old days where black ink smeared on our finger tips while reading the newspaper, those days have gone and now we have turned into digital tools to get news. The new trend affect public relation professionals who have build their success through traditional media strategies, giving them a feeling to shift from this conventional media accessories to build new muscles in digital media and PR.