7 Must Use Tools For Social Media Managers


The following is a guest post.

More people are using social media websites as a tool to keep up with recent developments amongst their friends and areas of interest than ever before. Out of the 3 billion people using the internet, 74 percent of the adults have at least one social media account.  Although Facebook remains as the most popular website, 52 percent of internet-using adults have accounts on multiple social media websites.

The staggering growth of platforms like Instagram, Youtube and Pinterest has prompted businesses and brands, even large ones like the LA Kings, to use these services to promote themselves and to connect with a growing user base. Social media managers have the huge responsibility of maintaining and improving the online presence of businesses so that more customers would be able to engage with them.

The following seven tools streamline the process of managing social media accounts by providing many different types of services. Some of them assist in content curation while others help in analysing the response that your social media efforts have generated. Either way, using these tools would definitely help improve the effect of your online marketing strategy, and increase your online visibility.

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The Drill Down 198 – Googorola Not Motoogle

This week, The Drill Down crew looks at: Nintendo investors pressure the company to develop software for smartphones, Google+ launches games and Facebook strikes back, Is Flickr dead?,  A leaked AT&T letter undermines their case for a T-Mobile merger, and President Obama joins Foursquare.

Later we dive into Google’s acquisition of Motorola Mobility and the shockwave that announcement made within the mobile community. We also discuss San Francisco BART’s decision to shut down wireless and cell communication in advance of a protest, and the Anonymous (& public) response.

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The Drill Down 192 – Two Things Certain In Life, Taxes & Tiered Data

Google+ user #1

This week we read an anonymously sent letter from a top Blackberry exec about the company’s failings, the dance is over for Californians skirting sales taxes online, Zynga files for a billion dollar IPO, hackers announce the President’s assassination, Apple orders 25M iPhone 5s for the fall, Verizon kills all-you-can-eat data, Google may buy Hulu, and ends Realtime search.

After the break we examine the phenomenon that is Google+, one week later, including plans to fold older services into G+. Then we take a first peek at Facebook’s new Skype-integrated video chat.

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