The Drill Down 259: Year in Review 2012 (preview)

Felix Baumgartner Red Bull freefall skydive

The Drill Down crew looks back at the year in tech, 2012, and what we can expect in 2013. Plus, we review The Hobbit in HFR 48fps!

See the full post here on Geeks of Doom!


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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), VentureBeat editor Devindra Hardawar, marketing research analyst Dwayne De Freitas, and Startup Digest CTO Christopher Burnor. Occasionally joining them is Box tech consultant Tosin Onafowokan.

Apple vs. Samsung: Protecting Apple’s Inflated Prices

The following is a guest post.

While the general public might view Apple’s patent battle with Samsung as one company protecting their patent rights, behind the scenes lays the possibility that Apple may have devalued their own brand by winning the judgment. The exclusivity that Apple markets itself under is the cornerstone of their successful product development. They have created high demand for years by suggesting the technology that power the iPhone simply cannot be found anywhere else.

This marketing strategy has served Apple well, especially when master marketer Steve Jobs was at the helm. Devoted Apple customers are quick to show off their iPhones, as if to imply membership to an exclusive club that accepts only the best of what technology has to offer. But now this widely covered patent case has exposed some truths about the iPhone. At the forefront is the fact that you don’t have to search very far to find similar functionality and features…on a less expensive phone.

Will the result of Apple vs. Samsung go on to hurt iPhone more than help it? Certainly not right away, as it will take more than opinionated scuttle to steer Apple’s biggest fans away from the brand they have so proudly defended for years now. However, some are predicting that this win will motivate Apple to sue more companies in the future. How will this be perceived by the public? Will the average person support Apple’s territorial wars, or will opinions begin to shift towards less restriction in the marketplace? Continue reading