While the general public might view Apple’s patent battle with Samsung as one company protecting their patent rights, behind the scenes lays the possibility that Apple may have devalued their own brand by winning the judgment. The exclusivity that Apple markets itself under is the cornerstone of their successful product development. They have created high demand for years by suggesting the technology that power the iPhone simply cannot be found anywhere else.
This marketing strategy has served Apple well, especially when master marketer Steve Jobs was at the helm. Devoted Apple customers are quick to show off their iPhones, as if to imply membership to an exclusive club that accepts only the best of what technology has to offer. But now this widely covered patent case has exposed some truths about the iPhone. At the forefront is the fact that you don’t have to search very far to find similar functionality and features…on a less expensive phone.
Will the result of Apple vs. Samsung go on to hurt iPhone more than help it? Certainly not right away, as it will take more than opinionated scuttle to steer Apple’s biggest fans away from the brand they have so proudly defended for years now. However, some are predicting that this win will motivate Apple to sue more companies in the future. How will this be perceived by the public? Will the average person support Apple’s territorial wars, or will opinions begin to shift towards less restriction in the marketplace? Continue reading →
As we close out the final days of 2011, Andy, Devindra, and Techmeme’s Lidija Davis are joined by Startup Digest’s Christopher Burnor and VentureBeat’s Sean Ludwig to review the top tech stories of the past year. After the break, we offer our tech predictions for 2012.
We discuss Spotify’s patent infringement woes, Google’s stance on ‘bogus patents”, Logitech cuts the price on their GoogleTV device (and loses a CEO), a bogus study claiming IE users are dumb, Apple has more cash than the US government, AT&T throttles Unlimited Data subscribers, President Obama spams users on Twitter (and loses 40K followers), 92% of Newt Gingrich’s Twitter followers are fake, Foxconn to replace workers with 1M robots, Adobe launches HTML5 alternative to Flash, and Apple launched iCloud beta.
Later, we discuss Operation ShadyRAT, one of the largest, most widespread cyber-espionage campaigns ever perpetrated, and we ponder whether handheld gaming consoles are obsolete in the era of the smartphone.
The Drill Down team is back from ComicCon, and we’re wrapping up our discussion about what we’ve seen there, including a groundbreaking breakthrough from director Francis Ford Coppola. RIM cuts 10% of their work staff, China clones Apple stores, Google+ struggles with pseudonyms, LulzSec boycotts PayPal, and the White House RickRolls a Twitterer.
Later we discuss the increasing problem of software patent litigation and its stifling of innovation. And Devindra reviews Apple’s new MacBook Air.