The Drill Down 441: The Big Payback (preview)

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This week, join former The Drill Down co-host Tom Cheredar as we discuss:  Spotify buries musicians who aren’t exclusive, Facebook kills the Trending Topics team, What to expect from Apple, is there a spy in your iPhone? How the Clinton Campaign Is Foiling the Kremlin, and have the Russians hacked US voting systems?  ..and much, much more this week on The Drill Down.

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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box product manager Tosin Onafowokan.

The Drill Down 387: Ten Questions (and Answers) (preview)

TDD 387

This week, we’re joined by Engadget senior editor Devindra Hardawar for his epic review of newly released Windows 10, Universal leaks its own film to pirates, a nightmare for one Apple Music user, Twitter drops stolen tweets, tech leaders speak out against warfare AI, the Amiga turns 30, … and much much more

See the full post here at Geeks of Doom!

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The Drill Down on iTunes (Subscribe now!)
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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan.

The Drill Down 375: I’ve Got the Power (preview)

TDD 375This week, Grooveshark & Secret shut down, the Oculus Rift has a ship date, Tesla revolutionizes home energy, and a hostage situation defused by a pizza … and much much more.

See the full post here at Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
Add us on Stitcher!
The Drill Down on Facebook
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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan.

The Drill Down 370: Mad Men of Silicon Valley (preview)

Mad Men of Silicon Valley

This week, Greg Davies (from TARDISBlend, Blendover, and Heavy Metal Historian podcasts) joins us as we discuss: Jay Z brings major talent into streaming music, Twitter gets into livestreaming, Gender discrimination in tech, an executive order against cyber threats, and the Doctor (as we now know him) turns ten … and much much more.

See the full post here at Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan. Occasionally joining them is Startup Digest CTO Christopher Burnor.

The Drill Down 333: Two-Faced (preview)

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This week, Google buys into music and shuts down their oldest social network, Did T-Mobile swindle customers out of millions of hidden fees?, Facebook’s secret mood manipulation study, and is the NSA’s first transparency report just one big oxymoron?

See the full post here on Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
Add us on Stitcher!
The Drill Down on Facebook
The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan. Occasionally joining them is Startup Digest CTO Christopher Burnor.

The Drill Down 330: E3 2014 Review (preview)

This week, streaming video will beat blu-rays by 2015, Google boosts their maps while Apple’s maps team sweats, Vodaphone admits its users are being snooped on, a chatbot has fooled humans for the first time ever, and all the latest from this year’s Electronic Entertainment Expo.

See the full post here at Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
Add us on Stitcher!
The Drill Down on Facebook
The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan. Occasionally joining them is Startup Digest CTO Christopher Burnor.

Turn the Beat around! Why Apple buying Beats for $3.2 billion makes sense

Beats-By-Dre-Studio-High-Definition-Powered-Isolation-Headphones-LOVE-Steve-Jobs-Apple-Limited-Edition-Black-White

By Dwayne DeFreitas

Yesterday the Financial Times broke news that Apple, Inc, was in talks to acquire Beats Electronics, AKA Beats by Dre (“Beats”), a trendy music brand that’s recently added streaming music software to its high-end listening hardware business. Forbes says that a person close to the matter, Dr. Dre confirmed it this morning.

From a technophile perspective, Beats has never really been that exciting. The over-the-ear headphones that they’re widely known for are not cheap and the reviews say they only excel with certain types of music. As a marketer, however, I find the reach and penetration of Beats pretty fascinating. With their flagship headphones pulling users away from the convenience of earbuds and branding that’s bold and powerful, Beats has managed to revive “Bling” from the 90s rap scene that its namesake (rapper Dr. Dre helped to create) and bring it into the 21st century– leveraging the same tween and teen demographic that used to save their lunch money for fancy sneakers and Guess jeans. Continue reading