This week, Google buys into music and shuts down their oldest social network, Did T-Mobile swindle customers out of millions of hidden fees?, Facebook’s secret mood manipulation study, and is the NSA’s first transparency report just one big oxymoron?
This week, streaming video will beat blu-rays by 2015, Google boosts their maps while Apple’s maps team sweats, Vodaphone admits its users are being snooped on, a chatbot has fooled humans for the first time ever, and all the latest from this year’s Electronic Entertainment Expo.
From a technophile perspective, Beats has never really been that exciting. The over-the-ear headphones that they’re widely known for are not cheap and the reviews say they only excel with certain types of music. As a marketer, however, I find the reach and penetration of Beats pretty fascinating. With their flagship headphones pulling users away from the convenience of earbuds and branding that’s bold and powerful, Beats has managed to revive “Bling” from the 90s rap scene that its namesake (rapper Dr. Dre helped to create) and bring it into the 21st century– leveraging the same tween and teen demographic that used to save their lunch money for fancy sneakers and Guess jeans. Continue reading →