For many businesses, large or small, a Facebook page is almost mandatory. Facebook allows businesses to create custom pages, promote their products, and engage with their customers. When used properly, it can be an amazingly powerful tool to reach a wider audience. In this article, you will learn five weird but creative ways of using Facebook to improve audience targeting.
Branding has been in existence since trade or business commenced in a competitive and fair environment. However, the concept of personal branding—a process through which a person markets himself or herself to others—is relatively new. Tom Peters, an American writer who writes on business management practices, coined the term in a 1997 article. Since then, this thought has created ripples in the business world. Several books and articles have been written. The subject gained more traction with the rise of the Internet, as new cost-effective business strategies mushroomed. Nonetheless, self-branding still remains an evading concept for many. Marketing gurus have professed that visible personal branding opens and expands a business or brings professional opportunities. Continue reading →
For small businesses, Twitter can greatly amplify their social media presence, help generate leads and build a strong community. Tools for Twitter management have been around for a while and are now a staple requirement for most marketers. With so many tools out there, it can be hard to figure out which ones will actually make a difference to your business. To help you make that decision, here’s a list of 10 Twitter marketing tools that are great to use:Continue reading →
Whether you realize it or not, politicians, businesses and other organizations are very interested in what you think, and they are willing to go to great lengths to find out information about you that will help them craft their television ads to your personal preferences. A new form of marketing known as “addressable advertising” is sweeping the country because it gives marketers the ability to target specific individuals based on their demographics, activities and interests – so if you think no one is watching you, think again.
There is a particular personality type out there that would rather have one or two extremely close friends than a dozen superficial acquaintances. It’s a case of quality over quantity. Much in the same way, just because you have a huge Twitter following doesn’t mean you have a good following. Continue reading →
Today’s media world features a whole host of devices with screens, from the smallest smartphones to the largest televisions. Many of them can be interlinked or can interact to exchange data, which complicates the process of figuring out how consumers behave today. There are a number of distinct traits many consumers exhibit, however. Computers, smartphones, tablets, and TVs are the four primary types of screens.There are a few important things to note when considering the devices people use, the purposes they use them for, and the method by which they select a device to use. Here’s the rundown on how screens are changing consumer behavior. Continue reading →