Organic social media reach is declining, and marketers are seeking new ways to increase content exposure on social media. You could invest in social media ads, but according to this statistic, ad aversion is on the rise.
To build a powerful brand on social media, you need ways to boost your reach, organically. This post lists six smart ways to accomplish that task. Continue reading →
Social media is here to stay, and as every marketer knows. Considering this fact, you’ve definitely had a stab at social media marketing by this point. Some of you may have succeeded, while some of you may be stuck with limited engagement on your social media pages.
What, in depth, makes for social media engagement? I’ve scoured the internet to isolate the ‘elements’ that drive social media engagement and listed them for you, in addition to some tools and resources that can help you implement them. Continue reading →
Social media is well established as means to reach an audience, impact them and even understand them better, but if your engagement levels are low, none of those outcomes are en route to being successful. Sounding off your products on audiences is important, but if they’re not saying anything back, it could be because you haven’t asked yourself the following questions.Continue reading →
This week, the internet is legally free for all, but not for Gawker, Microsoft buys LinkedIn, and all the latest from Apple‘s Worldwide Developers Conference and the Electronic Entertainment Expo ..and much more !
Branding has been in existence since trade or business commenced in a competitive and fair environment. However, the concept of personal branding—a process through which a person markets himself or herself to others—is relatively new. Tom Peters, an American writer who writes on business management practices, coined the term in a 1997 article. Since then, this thought has created ripples in the business world. Several books and articles have been written. The subject gained more traction with the rise of the Internet, as new cost-effective business strategies mushroomed. Nonetheless, self-branding still remains an evading concept for many. Marketing gurus have professed that visible personal branding opens and expands a business or brings professional opportunities. Continue reading →
Curating content is not a quick-fix strategy for building your audience, as it’s a long-term commitment that requires good time management skills.
Content aggregation and sharing handpicked gems is a great way to widen your network. It opens the doors for possible collaborations, which could lead to even more opportunities in the future. Continue reading →
As a social media manager, it is essential to find fresh content on a daily basis in order to boost engagement with your audience. It is also important to be consistent with your posting, a task that becomes challenging when you have to manage multiple social media accounts at the same time. If you’re running around, trying to juggle all your accounts on the go, content discovery and curation tools are the answers to all your problems. They automate a lot of mundane processes, making it easier for you to manage your time and focus on more important tasks. Here are 9 such free tools: Continue reading →