A Step-by-Step Guide for Self-Branding

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The following is a guest post

Branding has been in existence since trade or business commenced in a competitive and fair environment. However, the concept of personal branding—a process through which a person markets himself or herself to others—is relatively new. Tom Peters, an American writer who writes on business management practices, coined the term in a 1997 article. Since then, this thought has created ripples in the business world. Several books and articles have been written. The subject gained more traction with the rise of the Internet, as new cost-effective business strategies mushroomed. Nonetheless, self-branding still remains an evading concept for many. Marketing gurus have professed that visible personal branding opens and expands a business or brings professional opportunities. Continue reading

5 Ways to Differentiate Yourself as a Content Curator

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The following is a guest post.

Curating content is not a quick-fix strategy for building your audience, as it’s a long-term commitment that requires good time management skills.

Content aggregation and sharing handpicked gems is a great way to widen your network. It opens the doors for possible collaborations, which could lead to even more opportunities in the future. Continue reading

9 Free Tools To Find and Share The Best Content

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The following is a guest post.

As a social media manager, it is essential to find fresh content on a daily basis in order to boost engagement with your audience. It is also important to be consistent with your posting, a task that becomes challenging when you have to manage multiple social media accounts at the same time. If you’re running around, trying to juggle all your accounts on the go, content discovery and curation tools are the answers to all your problems. They automate a lot of mundane processes, making it easier for you to manage your time and focus on more important tasks. Here are 9 such free tools: Continue reading

7 Must Use Tools For Social Media Managers

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The following is a guest post.

More people are using social media websites as a tool to keep up with recent developments amongst their friends and areas of interest than ever before. Out of the 3 billion people using the internet, 74 percent of the adults have at least one social media account.  Although Facebook remains as the most popular website, 52 percent of internet-using adults have accounts on multiple social media websites.

The staggering growth of platforms like Instagram, Youtube and Pinterest has prompted businesses and brands, even large ones like the LA Kings, to use these services to promote themselves and to connect with a growing user base. Social media managers have the huge responsibility of maintaining and improving the online presence of businesses so that more customers would be able to engage with them.

The following seven tools streamline the process of managing social media accounts by providing many different types of services. Some of them assist in content curation while others help in analysing the response that your social media efforts have generated. Either way, using these tools would definitely help improve the effect of your online marketing strategy, and increase your online visibility.

Continue reading

The Drill Down 372: Swat From The Sky (preview)

Screenshot 2015-04-17 02.00.35This week, the Apple Watch sells out, Europe slaps Google with antitrust charges, LinkedIn gets instructional, podcasting wins a major victory, and…Dwayne’s not the only one who’s violently against drones … and much much more.

See the full post here at Geeks of Doom!

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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan. Occasionally joining them is Startup Digest CTO Christopher Burnor.

The Drill Down 323: A Companion Through Time and Space Forever (preview)

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This week, Twitter & LinkedIn benefit from a mobile boom, are wearables dead in the water already?, Did the FCC just hammer the final nail in Net Neutrality’s coffin? Netflix raises fees, Amazon goes for HBO– and smartphones, what happens when a hashtag backfires on you, and much more…

See the full post here at Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
Add us on Stitcher!
The Drill Down on Facebook
The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan. Occasionally joining them is Startup Digest CTO Christopher Burnor.

The Drill Down 236: E3 2012 & All Things D (preview)

This week, we break down this year’s latest videogame announcements from the 2012 E3 (Electronic Entertainment Expo). Later, we discuss last week’s All Things D conference, which was “haunted by the man who isn’t here”.

But first, LinkedIn suffers a massive security breach as 6.4 million passwords get leaked, Google sneaks the first video from Project Glass, Facebook Camera launches, Facebook plans to allow under 13-year olds into their service, Apple to bring Siri to the  iPad, and Airtime launches.

See the full post here on Geeks of Doom!

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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), VentureBeat editor Devindra Hardawar, marketing research analyst Dwayne De Freitas, and Startup Digest CTO Christopher Burnor. Occasionally joining them is Techmeme editor Lidija Davis.