The staggering growth of platforms like Instagram, Youtube and Pinterest has prompted businesses and brands, even large ones like the LA Kings, to use these services to promote themselves and to connect with a growing user base. Social media managers have the huge responsibility of maintaining and improving the online presence of businesses so that more customers would be able to engage with them.
The following seven tools streamline the process of managing social media accounts by providing many different types of services. Some of them assist in content curation while others help in analysing the response that your social media efforts have generated. Either way, using these tools would definitely help improve the effect of your online marketing strategy, and increase your online visibility.
Welcome to Drill Bits, the podcast where we rescue the stuff that fell on the editing room floor of The Drill Down, material that was either too long or off-topic, yet still interesting.
This week on The Drill Down episode 200, we spoke with some of The Drill Down’s former co-hosts about their reminiscences of the past 200 episodes. We recorded a lot more than what we aired however, and had to cut some fascinating discussion to keep the show at a reasonable length.
First we continue our conversation with Reg Saddler, one of the founding members of The Drill Down, from its inception back in July 2007. Here he discusses his secrets to improving Klout scores, Google conspiracy theories, Apple’s success strategy, and his brush with Steve Jobs.
Then we finish our discussion with Lidija Davis, who joined the show in September 2008 as our first full-time female panelist. We discuss her thoughts on Steve Jobs’ departure from Apple, Michael Arrington’s ouster from TechCrunch, and her mixed feelings on Google.