Turn the Beat around! Why Apple buying Beats for $3.2 billion makes sense

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By Dwayne DeFreitas

Yesterday the Financial Times broke news that Apple, Inc, was in talks to acquire Beats Electronics, AKA Beats by Dre (“Beats”), a trendy music brand that’s recently added streaming music software to its high-end listening hardware business. Forbes says that a person close to the matter, Dr. Dre confirmed it this morning.

From a technophile perspective, Beats has never really been that exciting. The over-the-ear headphones that they’re widely known for are not cheap and the reviews say they only excel with certain types of music. As a marketer, however, I find the reach and penetration of Beats pretty fascinating. With their flagship headphones pulling users away from the convenience of earbuds and branding that’s bold and powerful, Beats has managed to revive “Bling” from the 90s rap scene that its namesake (rapper Dr. Dre helped to create) and bring it into the 21st century– leveraging the same tween and teen demographic that used to save their lunch money for fancy sneakers and Guess jeans. Continue reading

The Drill Down 310: Seeing The Future (preview)

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This week, Apple refunds consumers whose kids clicked on mobile app purchases, President Obama reigns in the NSA, the end of physical film in theaters is near, Google unveils plans for smart contact lenses, and will your next Amazon package arrive before you’ve even ordered it?

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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan. Occasionally joining them is Startup Digest CTO Christopher Burnor.

The Drill Down 308: Lessons Learned and The Road Ahead (preview)

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We ring in the New Year with our first new show of 2014! This week we discuss a new Pebble watch, cloud gaming on Sony Playstation, T-Mobile wants to pay you to switch, Facebook is dead to teens, are digital music downloads already obsolete?…the legacy of the Snowden NSA leaks, and a cube that balances on its edge.

See the full post here on Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
Add us on Stitcher!
The Drill Down on Facebook
The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan. Occasionally joining them is Startup Digest CTO Christopher Burnor.

The Drill Down 207 – The Unvarnished Truth

This week The Drill Down team discuss Google+’s decision to support pseudonyms, Social network user agreements vs. user-contributed intellectual property rights, Netflix’s quarterly losses, former iPod creators unveil a futuristic thermostat, Rockstar teases GTA V.

Later we discuss the release of Walter Isaacson’s biography of Steve Jobs and what we’ve learned from it, including future plans for an integrated television. We discuss Nokia’s first ‘true’ Windows phone, the Lumia 800. Also we talk about patents on software from Microsoft and Apple, and the impact they have on the mobile industry.

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The Drill Down 204 – iCon, RIP.

In this special edition of The Drill Down, regulars Andrew Sorcini, Dwayne DeFreitas, Lidija Davis, Tom Cheredar & Devindra Hardawar (via remote from the 5th Ave. Apple Store, NYC) come together to celebrate the life and legacy of Apple co-founder, former CEO & tech visionary Steven P. Jobs, who passed away Wednesday at the age of 56, after a long bout with pancreatic cancer. Together we discuss the unparalleled influence he had on virtually every aspect of technology, media and popular culture over the past thirty years, and the future of Apple without him.

This week’s music is from three of Mr. Jobs’ favorite performers: The Beatles, Bob Dylan, and The Grateful Dead.

The Drill Down 200 – The Drill Down Turns 200!

This week we bring you a supersized episode as we celebrate The Drill Down podcast’s 200th episode with interviews with former show co-hosts Reg Saddler & Lidija Davis, as they reminisce over their experiences on the show.

But before that, we cover two weeks worth of tech analysis, including the resignation of Rob ‘CmdrTaco’ Malda from Slashdot, an Apple television in the works, Microsoft’s Windows 8 Explorer layout, iTunes Match’s streaming function, Amazon’s upcoming Kindle tablet, the US Department of Justice and Sprint move to block the AT&T/T-Mobile merger, Apple loses another prototype iPhone (and attempts to get it back), Starz won’t renew its deal with Netflix, Michael Arrington starts a venture fund (and gets ousted from TechCrunch), Conde Nast spins Reddit off into its own company, and Yahoo! fires CEO Carol Bartz.

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The Drill Down 197 – Social Media & The London Riots

 

This week we discuss Sony missing the holiday window for their PS Vita launch, Google’s first self-driving vehicle crash (kind of), Anonymous hacks the Syrian Defense Ministry site, Digg launches a new feature called Newswire, Nokia ends Symbian development in the US for Windows Mobile, Facebook launches a new mobile messaging service, Apple (briefly) becomes the world’s most valuable company, Gizmodo’s name is cleared from prototype iPhone 4 theft, Amazon does an end-run around Apple’s iOS app restrictions with a web-based Kindle reader, and Anonymous vows to kill Facebook.

Later we discuss the Greater London Riots and how Social Media has been used to both aid conspirators to coordinate their actions and help peacekeeping forces to identify looters. We also discuss further volleys in the patent wars as Microsoft & Google play the blame game, and Apple blocks the sale of the Samsung Galaxy Tab in Europe.

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