From a technophile perspective, Beats has never really been that exciting. The over-the-ear headphones that they’re widely known for are not cheap and the reviews say they only excel with certain types of music. As a marketer, however, I find the reach and penetration of Beats pretty fascinating. With their flagship headphones pulling users away from the convenience of earbuds and branding that’s bold and powerful, Beats has managed to revive “Bling” from the 90s rap scene that its namesake (rapper Dr. Dre helped to create) and bring it into the 21st century– leveraging the same tween and teen demographic that used to save their lunch money for fancy sneakers and Guess jeans. Continue reading →
This week, Apple refunds consumers whose kids clicked on mobile app purchases, President Obama reigns in the NSA, the end of physical film in theaters is near, Google unveils plans for smart contact lenses, and will your next Amazon package arrive before you’ve even ordered it?
We ring in the New Year with our first new show of 2014! This week we discuss a new Pebble watch, cloud gaming on Sony Playstation, T-Mobile wants to pay you to switch, Facebook is dead to teens, are digital music downloads already obsolete?…the legacy of the SnowdenNSA leaks, and a cube that balances on its edge.