From a technophile perspective, Beats has never really been that exciting. The over-the-ear headphones that they’re widely known for are not cheap and the reviews say they only excel with certain types of music. As a marketer, however, I find the reach and penetration of Beats pretty fascinating. With their flagship headphones pulling users away from the convenience of earbuds and branding that’s bold and powerful, Beats has managed to revive “Bling” from the 90s rap scene that its namesake (rapper Dr. Dre helped to create) and bring it into the 21st century– leveraging the same tween and teen demographic that used to save their lunch money for fancy sneakers and Guess jeans. Continue reading →
This week, Apple refunds consumers whose kids clicked on mobile app purchases, President Obama reigns in the NSA, the end of physical film in theaters is near, Google unveils plans for smart contact lenses, and will your next Amazon package arrive before you’ve even ordered it?
We ring in the New Year with our first new show of 2014! This week we discuss a new Pebble watch, cloud gaming on Sony Playstation, T-Mobile wants to pay you to switch, Facebook is dead to teens, are digital music downloads already obsolete?…the legacy of the SnowdenNSA leaks, and a cube that balances on its edge.
This week The Drill Down team discuss Google+’s decision to support pseudonyms, Social network user agreements vs. user-contributed intellectual property rights, Netflix’s quarterly losses, former iPod creators unveil a futuristic thermostat, Rockstar teases GTA V.
Later we discuss the release of Walter Isaacson’s biography of Steve Jobs and what we’ve learned from it, including future plans for an integrated television. We discuss Nokia’s first ‘true’ Windows phone, the Lumia 800. Also we talk about patents on software from Microsoft and Apple, and the impact they have on the mobile industry.
In this special edition of The Drill Down, regulars Andrew Sorcini, Dwayne DeFreitas, Lidija Davis, Tom Cheredar & Devindra Hardawar (via remote from the 5th Ave. Apple Store, NYC) come together to celebrate the life and legacy of Apple co-founder, former CEO & tech visionary Steven P. Jobs, who passed away Wednesday at the age of 56, after a long bout with pancreatic cancer. Together we discuss the unparalleled influence he had on virtually every aspect of technology, media and popular culture over the past thirty years, and the future of Apple without him.
This week’s music is from three of Mr. Jobs’ favorite performers: The Beatles, Bob Dylan, and The Grateful Dead.