Social networks have been woven into the fabric of everyday life. From Facebook and Twitter, Instagram to Snapchat, these social networks keep us connected (and distracted) to people all over the globe.
Social networks rely on advertising as their primary revenue source. Advertising revenue comes from targeting your advertising dollars to reach your target customers. Your find your target customers from information provided by users on these networks. Virtual reality (VR) might be the next big thing in targeted advertising; the combination of social networks with VR could provide the ultimate platform for consumers and business alike.Continue reading →
Are you integrating Social Media into your marketing efforts? Well, you should, because it has the power to increase your search engine ranking.
Until recently, Search Engine Optimization (SEO) and Social Media marketing were seen as two separate fields. But, thanks to the many algorithm changes Google has gone through, nowadays SEO means more than just ranking well in Google. Of course, a good keyword strategy is still paramount, but search engine optimization isn’t just confined to Google or Bing. Social Media also plays a valuable role and, if done right, it can improve your search engine ranking.
Selfies are becoming an increasingly popular force throughout the world, dominating social media channels. Statistics state selfies are predominantly used by people aged from 18-24 with apps such as Instagram, Snapchat, Facebook and Twitter being the main output.
It seems as though the term selfie has been used forever, but it was only in 2013 when it was officially added to Oxford Dictionaries. Not to mention the countless celebrity selfies we have had from various different events and it has even been included in Time magazines “Top 10 buzzwords” of 2012. The progression of the word ‘selfie’ has seen development of selfie sticks and even the Zuckerberg Selfie Stick.
The selfie craze is only beginning and we take a look into three selfie accessories you didn’t know existed! Continue reading →
The staggering growth of platforms like Instagram, Youtube and Pinterest has prompted businesses and brands, even large ones like the LA Kings, to use these services to promote themselves and to connect with a growing user base. Social media managers have the huge responsibility of maintaining and improving the online presence of businesses so that more customers would be able to engage with them.
The following seven tools streamline the process of managing social media accounts by providing many different types of services. Some of them assist in content curation while others help in analysing the response that your social media efforts have generated. Either way, using these tools would definitely help improve the effect of your online marketing strategy, and increase your online visibility.