The Drill Down 454: How to Hack An Election (preview)

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This week, was the US election hacked?, Facebook compromises censorship to get into China, auto regulators want you off your apps, Google AI makes its own language, and much more.

See the full post here at Geeks of Doom!

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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box product manager Tosin Onafowokan.

The Drill Down 403: Holiday Gift Guide 2015 (preview)

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The holiday season is coming up and The Drill Down would like you to be ready for it. So as we do every year around this time, we’ve prepared a list of what we consider the perfect gifts to give… and get this holiday. So before you stand around for hours this Black Friday, spend some time with us.

See the full post here at Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
Add us on Stitcher!
The Drill Down on Facebook
The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan.

The Drill Down 367: Spring Forward! (preview)

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This week, Tosin and Andy are once more joined by Greg Davies (from TARDISBlend, Blendover, and Heavy Metal Historian podcasts) as we discuss: Gigaom says goodbye, Wikimedia stands up against the NSA, Apple’s big Spring event, Marvel’s Daredevil comes to Netflix… You know who ya gonna call!!

See the full post here at Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
Add us on Stitcher!
The Drill Down on Facebook
The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan. Occasionally joining them is Startup Digest CTO Christopher Burnor.

Turn the Beat around! Why Apple buying Beats for $3.2 billion makes sense

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By Dwayne DeFreitas

Yesterday the Financial Times broke news that Apple, Inc, was in talks to acquire Beats Electronics, AKA Beats by Dre (“Beats”), a trendy music brand that’s recently added streaming music software to its high-end listening hardware business. Forbes says that a person close to the matter, Dr. Dre confirmed it this morning.

From a technophile perspective, Beats has never really been that exciting. The over-the-ear headphones that they’re widely known for are not cheap and the reviews say they only excel with certain types of music. As a marketer, however, I find the reach and penetration of Beats pretty fascinating. With their flagship headphones pulling users away from the convenience of earbuds and branding that’s bold and powerful, Beats has managed to revive “Bling” from the 90s rap scene that its namesake (rapper Dr. Dre helped to create) and bring it into the 21st century– leveraging the same tween and teen demographic that used to save their lunch money for fancy sneakers and Guess jeans. Continue reading