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headphones | The Drill Down
The holiday season is coming up and The Drill Down would like you to be ready for it. So as we do every year around this time, we’ve prepared a list of what we consider the perfect gifts to give… and get this holiday. So before you stand around for hours this Black Friday, spend some time with us.
This week, Tosin and Andy are once more joined by Greg Davies (from TARDISBlend, Blendover, and Heavy Metal Historian podcasts) as we discuss: Gigaom says goodbye, Wikimedia stands up against the NSA, Apple’s big Spring event, Marvel’s Daredevil comes to Netflix… You know who ya gonna call!!
From a technophile perspective, Beats has never really been that exciting. The over-the-ear headphones that they’re widely known for are not cheap and the reviews say they only excel with certain types of music. As a marketer, however, I find the reach and penetration of Beats pretty fascinating. With their flagship headphones pulling users away from the convenience of earbuds and branding that’s bold and powerful, Beats has managed to revive “Bling” from the 90s rap scene that its namesake (rapper Dr. Dre helped to create) and bring it into the 21st century– leveraging the same tween and teen demographic that used to save their lunch money for fancy sneakers and Guess jeans. Continue reading →