How to Boost Social Media Reach Organically

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The following is a guest post.

Organic social media reach is declining, and marketers are seeking new ways to increase content exposure on social media. You could invest in social media ads, but according to this statistic, ad aversion is on the rise.

To build a powerful brand on social media, you need ways to boost your reach, organically. This post lists six smart ways to accomplish that task. Continue reading

The Drill Down 413: PAX South Roundup 2016 (preview)

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This week, Tosin recaps the best from PAX South 2016, Who won the Super Bowl…online?, Are self-driving car systems legally the driver?, Twitter turns things upside-down, Why does Amazon need brick-and-mortar stores?, What happens when you get squashed between two portals? …All this and more on The Drill Down.

See the full post here at Geeks of Doom!

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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box product manager Tosin Onafowokan.

The Drill Down 323: A Companion Through Time and Space Forever (preview)

TARDIS Box

This week, Twitter & LinkedIn benefit from a mobile boom, are wearables dead in the water already?, Did the FCC just hammer the final nail in Net Neutrality’s coffin? Netflix raises fees, Amazon goes for HBO– and smartphones, what happens when a hashtag backfires on you, and much more…

See the full post here at Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
Add us on Stitcher!
The Drill Down on Facebook
The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan. Occasionally joining them is Startup Digest CTO Christopher Burnor.

Five Social Media and Branding Lessons From the Sochi Olympics

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The following is a guest post.

The winter Olympics in Sochi have been a spectacle full of amazing performances, controversy and memorable moments. These events have had the world’s attention for the entirety of the games, as individuals from different countries came together to celebrate athletic tradition and international relationships.

The hype surrounding the Olympics was not limited to traditional media, as social-media channels served as spheres of discussion regarding the games. The way in which the Olympics were represented on social media and events from the games themselves offer important lessons about social media. Below is a list of five branding lessons that can be taken away from the Olympics in Sochi. Continue reading