The following is a guest post.
Every relationship between the company and the customer is based on communication. Every communication is based on action and reaction. Every reaction can be a positive or a negative one that leads to the same kind of action. In other words, if you succeed to get a positive reaction you have a customer. If you get a negative reaction, better luck next time. In this era of digitalization, the communication has been largely automatized and that’s why it’s harder to ignite user emotions, but the basics have remained in behavioral science that can help you build a healthy relationship with your customers. Continue reading