Why Your Social Media Audience Isn’t Responding (and How to Get Them to)

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Social media is well established as means to reach an audience, impact them and even understand them better, but if your engagement levels are low, none of those outcomes are en route to being successful. Sounding off your products on audiences is important, but if they’re not saying anything back, it could be because you haven’t asked yourself the following questions. Continue reading

5 Ways to Differentiate Yourself as a Content Curator

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The following is a guest post.

Curating content is not a quick-fix strategy for building your audience, as it’s a long-term commitment that requires good time management skills.

Content aggregation and sharing handpicked gems is a great way to widen your network. It opens the doors for possible collaborations, which could lead to even more opportunities in the future. Continue reading

7 Must Use Tools For Social Media Managers

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The following is a guest post.

More people are using social media websites as a tool to keep up with recent developments amongst their friends and areas of interest than ever before. Out of the 3 billion people using the internet, 74 percent of the adults have at least one social media account.  Although Facebook remains as the most popular website, 52 percent of internet-using adults have accounts on multiple social media websites.

The staggering growth of platforms like Instagram, Youtube and Pinterest has prompted businesses and brands, even large ones like the LA Kings, to use these services to promote themselves and to connect with a growing user base. Social media managers have the huge responsibility of maintaining and improving the online presence of businesses so that more customers would be able to engage with them.

The following seven tools streamline the process of managing social media accounts by providing many different types of services. Some of them assist in content curation while others help in analysing the response that your social media efforts have generated. Either way, using these tools would definitely help improve the effect of your online marketing strategy, and increase your online visibility.

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