This week, we talk to Somrat Niyogi, CEO of Miso, the social sharing network for TV watchers. Later we discuss The New Yorker’s profile of Facebook CEO Mark Zuckerberg, the shamelessly predatory practices of Farmville creator Zynga, Twitter’s new layout, YouTube’s roadmap for live streaming, Apple’s iPhone App Store relaxes restrictions for developers, and High-bandwidth Digital Content Protection (HDCP)’s master keys are cracked for good.
This week, the crew tackles Chris Anderson & Michael Wolff’s incendiary piece in Wired, “The Web Is Dead. Long Live the Internet“. We also discuss Facebook’s new Places geolocation feature, AT&T’s take on Google/Verizon’s Net Neutrality proposal, a recent poll that shows a third of AT&T’s users would switch to Verizon if the iPhone were available there, Hulu’s potential IPO listing, Sony Ericsson’s upcoming new PSP-like Android phone, Twitter’s new “followed by” lists, advertisers’ frustration with Apple’s tight control of iAds, and…do iPhone users have more sex?
This week we’re happy to have as our guest video producer and creator of Bottles, Blends and Brews podcast Zack Luye. Zack shares his experience in creating BBB and the most unusual beverages he’s ever had. Later we discuss Nielsen’s report on how we’re spending time online, Disney gets into the casual games space with purchase of Playdom, Android sales overtake iPhone sales in the U.S., Saudi Arabia bans Blackberries, college students gain higher awareness of privacy on Facebook, YouTube expands upload time to 15 minutes, and RIP, Google Wave.
This week The Drill Down crew enlist the help of Latino Review.com‘s Kellvin Chavez as we review the best (and worst) of San Diego’s Comic-Con International 2010. Later we assess the impact of WikiLeaks’ Afghan War report on the state of internet and mainstream journalism, A contract that calls Facebook’s ownership (and its 500 Million users) in question, how a 15-year-old kid tricked Apple with a disguised iPhone tethering app, iPhone jailbreaking now considered fair use, Apple’s Magic Trackpad, the end of internet addresses, and the Flipboard phenomenon.
Advertising agency Wieden+Kennedy created a monster with their recent campaign of ‘Old Spice Man’ commercials, featuring the irresistible appeal of former NFL wide receiver Isaiah Mustafa. These commercials may have made their debut on television, but they really reached the apex of their popularity on the internet, thanks to their viral spread across social networks and content aggregators such as Digg, Reddit, Twitter and Facebook.
Aware that internet word-of-mouth was their best distribution engine, and wishing to build off the momentum of the already popular ads, Wieden+Kennedy recently went hyper-personal by filming a series of responses to individual internet commenters, on YouTube, Twitter, Facebook and Reddit, again featuring Mustafa as the ‘Old Spice Man’.
Here he addresses G4TV’s Kevin Pereira and unleashes a new move, the ‘monocle smile’:
Continue reading “Viral Done Right: The Hyper-Personal ‘Old Spice Man’”