7+ Great Social Media Tools for Efficient Marketing in 2018

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Social media has revolutionized brand-customer relationships. As we approach 2018, social media marketing is both every marketer’s priority and challenge. Every marketer wants to use the budget-friendly and multi-functional medium to the fullest extent. But with the increasing competition on the platform, brands are being forced to constantly up their game.  

Social media tools are a critical part of efficient marketing strategies, and every year, new tools are released into the social media management market. Here’s a list of 7+ such tools, old and new, that can impact your social media marketing in 2018.   Continue reading

Twitter Marketing Tips: How to Create Better Tweets to Increase Engagement

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Posts on Twitter have the shortest shelf-lives on social media. Additionally, they are extremely restrictive content-wise. With just 140 words at your disposal, finding the right content to publish is extremely important. It’s imperative for brands to create excellent content in order to effect better engagement. Here are a few things you could do, in order to more successfully engage your followers: Continue reading

How to Use Social Networks to Build a Loyal Fan Following

Feature image credit: Nainoa via Unsplash.com

Feature image credit: Nainoa via Unsplash.com

The following is a guest post.

Many companies begin using social with the ultimate goal of growing their business. Brand awareness, lead generation and conversions are primary focus for them.

Trust and loyalty are important in drumming up business via social networks. A loyal fan following will not only engage with you and purchase products themselves, but also advocate your business to their networks.

There’s a reason why some companies dominate their industry. A decade ago, brands used TV to build brand loyalty. Since then, they have used social networks to connect with their key demographics.

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How to Boost Social Media Reach Organically

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Organic social media reach is declining, and marketers are seeking new ways to increase content exposure on social media. You could invest in social media ads, but according to this statistic, ad aversion is on the rise.

To build a powerful brand on social media, you need ways to boost your reach, organically. This post lists six smart ways to accomplish that task. Continue reading

7 Tricks and Tools to Build a Solid Social Media Presence

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The following is a guest post.

Social media is here to stay, and as every marketer knows. Considering this fact, you’ve definitely had a stab at social media marketing by this point. Some of you may have succeeded, while some of you may be stuck with limited engagement on your social media pages.

What, in depth, makes for social media engagement? I’ve scoured the internet to isolate the ‘elements’ that drive social media engagement and listed them for you, in addition to some tools and resources that can help you implement them.     Continue reading

Why Your Social Media Audience Isn’t Responding (and How to Get Them to)

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The following is a guest post.

Social media is well established as means to reach an audience, impact them and even understand them better, but if your engagement levels are low, none of those outcomes are en route to being successful. Sounding off your products on audiences is important, but if they’re not saying anything back, it could be because you haven’t asked yourself the following questions. Continue reading

Top 10 Twitter Marketing Tools for Small Businesses

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Image via freepik

The following is a guest post. 

For small businesses, Twitter can greatly amplify their social media presence, help generate leads and build a strong community. Tools for Twitter management have been around for a while and are now a staple requirement for most marketers. With so many tools out there, it can be hard to figure out which ones will actually make a difference to your business. To help you make that decision, here’s a list of 10 Twitter marketing tools that are great to use:  Continue reading