How to Use Social Networks to Build a Loyal Fan Following

Feature image credit: Nainoa via Unsplash.com

Feature image credit: Nainoa via Unsplash.com

The following is a guest post.

Many companies begin using social with the ultimate goal of growing their business. Brand awareness, lead generation and conversions are primary focus for them.

Trust and loyalty are important in drumming up business via social networks. A loyal fan following will not only engage with you and purchase products themselves, but also advocate your business to their networks.

There’s a reason why some companies dominate their industry. A decade ago, brands used TV to build brand loyalty. Since then, they have used social networks to connect with their key demographics.

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How to Boost Social Media Reach Organically

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The following is a guest post.

Organic social media reach is declining, and marketers are seeking new ways to increase content exposure on social media. You could invest in social media ads, but according to this statistic, ad aversion is on the rise.

To build a powerful brand on social media, you need ways to boost your reach, organically. This post lists six smart ways to accomplish that task. Continue reading

7 Tricks and Tools to Build a Solid Social Media Presence

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Social media is here to stay, and as every marketer knows. Considering this fact, you’ve definitely had a stab at social media marketing by this point. Some of you may have succeeded, while some of you may be stuck with limited engagement on your social media pages.

What, in depth, makes for social media engagement? I’ve scoured the internet to isolate the ‘elements’ that drive social media engagement and listed them for you, in addition to some tools and resources that can help you implement them.     Continue reading

Why Your Social Media Audience Isn’t Responding (and How to Get Them to)

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The following is a guest post.

Social media is well established as means to reach an audience, impact them and even understand them better, but if your engagement levels are low, none of those outcomes are en route to being successful. Sounding off your products on audiences is important, but if they’re not saying anything back, it could be because you haven’t asked yourself the following questions. Continue reading

Top 10 Twitter Marketing Tools for Small Businesses

Image via freepik

Image via freepik

The following is a guest post. 

For small businesses, Twitter can greatly amplify their social media presence, help generate leads and build a strong community. Tools for Twitter management have been around for a while and are now a staple requirement for most marketers. With so many tools out there, it can be hard to figure out which ones will actually make a difference to your business. To help you make that decision, here’s a list of 10 Twitter marketing tools that are great to use:  Continue reading

The Secret Sauce of Every Social Media Marketing Recipe – Automation

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Content curation is a vital part of any social media marketing campaign. It can seem like a herculean task when you are just starting out, but all those pages you see with a few thousands of followers share one secret you may or may not already know – they automate. Automating content aggregation simplifies curation to large extent, helping you save innumerable hours on finding interesting content to share. With a steady stream of quality content on your social media pages, you can do a better job of maintaining your audience’s attention, and keeping them engaged with the content you post. Continue reading

9 Free Tools To Find and Share The Best Content

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The following is a guest post.

As a social media manager, it is essential to find fresh content on a daily basis in order to boost engagement with your audience. It is also important to be consistent with your posting, a task that becomes challenging when you have to manage multiple social media accounts at the same time. If you’re running around, trying to juggle all your accounts on the go, content discovery and curation tools are the answers to all your problems. They automate a lot of mundane processes, making it easier for you to manage your time and focus on more important tasks. Here are 9 such free tools: Continue reading