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This week, the Feds want Apple to unlock your iPhones, Kanye is broke and calls on Mark Zuckerberg to help, Dr. Dre TV comes to Apple, discrimination for female coders, and… Einstein was right all along! …All this and more on The Drill Down.
This week, the FCC hears your Net Neutrality concerns, Twitter gets less tweety, Dogecoin suffers much hack, so heist, Why Apple may be banking on Beats Electronics, the Google court ruling that could change the web, and more…
From a technophile perspective, Beats has never really been that exciting. The over-the-ear headphones that they’re widely known for are not cheap and the reviews say they only excel with certain types of music. As a marketer, however, I find the reach and penetration of Beats pretty fascinating. With their flagship headphones pulling users away from the convenience of earbuds and branding that’s bold and powerful, Beats has managed to revive “Bling” from the 90s rap scene that its namesake (rapper Dr. Dre helped to create) and bring it into the 21st century– leveraging the same tween and teen demographic that used to save their lunch money for fancy sneakers and Guess jeans. Continue reading →