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Whether you realize it or not, politicians, businesses and other organizations are very interested in what you think, and they are willing to go to great lengths to find out information about you that will help them craft their television ads to your personal preferences. A new form of marketing known as “addressable advertising” is sweeping the country because it gives marketers the ability to target specific individuals based on their demographics, activities and interests – so if you think no one is watching you, think again.
This week, the FBI stands firm on the Sony hack, a top VC’s predictions for 2015, Apple unlocks the iPhone, DISH wants you to cut cable, thousands of free games, and drones on demand. All this, and much much more…
This week Andy, Devindra and Dwayne welcome back former TDD co-host Lidija Davis as new semi-regular to the show. We share what we’re experiencing this week, then discuss Meg Whitman’s appointment as HP’s new CEO, new (old) management at Yahoo, Netflix signs a deal with Dreamworks, Dish launches Blockbuster streaming, Amazon’s streaming service partners with Fox, Microsoft will get royalties from Samsung for every Android device sold, Surveys say things are changing, Delicious relaunches, and Zynga’s profits are down 95%.
Later, we talk about Facebook’s F8 Developer Conference announcements, including Timelines and “frictionless” sharing. Then we review Amazon’s new Kindle lineup, including the Kindle touch and the Fire.