Are You Being Targeted? Addressable Advertising On the Rise

Addressable

The following is a guest post.

Whether you realize it or not, politicians, businesses and other organizations are very interested in what you think, and they are willing to go to great lengths to find out information about you that will help them craft their television ads to your personal preferences. A new form of marketing known as “addressable advertising” is sweeping the country because it gives marketers the ability to target specific individuals based on their demographics, activities and interests – so if you think no one is watching you, think again.

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The Drill Down 357: The Future’s So Bright (preview)

Sling TVThis week, the FBI stands firm on the Sony hack, a top VC’s predictions for 2015, Apple unlocks the iPhone, DISH wants you to cut cable, thousands of free games, and drones on demand. All this, and much much more…

See the full post here at Geeks of Doom!

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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan. Occasionally joining them is Startup Digest CTO Christopher Burnor.

The Drill Down 274: Google: The Final Frontier (preview)

LCARS Google System

This week, Facebook chat heads on iPhone, Mark Zuckerberg on immigration reform, Twitter music, Dish wants Sprint, Google Glass specs, Google Fiber in Provo, & Google’s Star Trek obsession

See the full post here on Geeks of Doom

Subscribe!

The Drill Down on iTunes (Subscribe now!)
Add us on Stitcher!
The Drill Down on Facebook
The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Startup Digest CTO Christopher Burnor. Occasionally joining them is Box tech consultant Tosin Onafowokan.

The Drill Down 203 – From a Kindle to a Fire

This week Andy, Devindra and Dwayne welcome back former TDD co-host Lidija Davis as new semi-regular to the show. We share what we’re experiencing this week, then discuss Meg Whitman’s appointment as HP’s new CEO, new (old) management at Yahoo, Netflix signs a deal with Dreamworks, Dish launches Blockbuster streaming, Amazon’s streaming service partners with Fox, Microsoft will get royalties from Samsung for every Android device sold, Surveys say things are changing, Delicious relaunches, and Zynga’s profits are down 95%.

Later, we talk about Facebook’s F8 Developer Conference announcements, including  Timelines and “frictionless” sharing. Then we review Amazon’s new Kindle lineup, including the Kindle touch and the Fire.

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