How to Boost Social Media Reach Organically

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The following is a guest post.

Organic social media reach is declining, and marketers are seeking new ways to increase content exposure on social media. You could invest in social media ads, but according to this statistic, ad aversion is on the rise.

To build a powerful brand on social media, you need ways to boost your reach, organically. This post lists six smart ways to accomplish that task. Continue reading

Why Your Social Media Audience Isn’t Responding (and How to Get Them to)

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The following is a guest post.

Social media is well established as means to reach an audience, impact them and even understand them better, but if your engagement levels are low, none of those outcomes are en route to being successful. Sounding off your products on audiences is important, but if they’re not saying anything back, it could be because you haven’t asked yourself the following questions. Continue reading