The Drill Down 414: Force of Gravity (preview)

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This week, the Feds want Apple to unlock your iPhones, Kanye is broke and calls on Mark Zuckerberg to help, Dr. Dre TV comes to Apple, discrimination for female coders, and… Einstein was right all along!  …All this and more on The Drill Down.

See the full post here at Geeks of Doom!

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Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box product manager Tosin Onafowokan.

The Best of the Best from Apple’s WWDC 2015

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The following is a guest post.

Unless you were among the lucky developers who snagged an invite to Apple’s WWDC in Cupertino, CA, last week, you might be still be in the dark as to what’s up next for the tech giant. With the event now over, it’s time for the rest of us to analyze the announcements. Here’s a brief rundown of Apple’s new powerful portfolio for all those less than in-the-know: Continue reading

The Drill Down WWDC 2015 Special (preview)

Apple WWDC 2015

In this brief episode we’ll be discussing the highlights of Apple’s 2015 Worldwide Developers Conference keynote, including updates to OS X, iOS, Apple Watch OS, and the newly announced Apple Music.

See the full post here at Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
Add us on Stitcher!
The Drill Down on Facebook
The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan.

The Drill Down 326: The Fight to Be Forgotten (preview)

Forgotten

This week, the FCC hears your Net Neutrality concerns, Twitter gets less tweety, Dogecoin suffers much hack, so heist, Why Apple may be banking on Beats Electronics, the Google court ruling that could change the web, and more…

See the full post here on Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
Add us on Stitcher!
The Drill Down on Facebook
The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box tech consultant Tosin Onafowokan. Occasionally joining them is Startup Digest CTO Christopher Burnor.

Turn the Beat around! Why Apple buying Beats for $3.2 billion makes sense

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By Dwayne DeFreitas

Yesterday the Financial Times broke news that Apple, Inc, was in talks to acquire Beats Electronics, AKA Beats by Dre (“Beats”), a trendy music brand that’s recently added streaming music software to its high-end listening hardware business. Forbes says that a person close to the matter, Dr. Dre confirmed it this morning.

From a technophile perspective, Beats has never really been that exciting. The over-the-ear headphones that they’re widely known for are not cheap and the reviews say they only excel with certain types of music. As a marketer, however, I find the reach and penetration of Beats pretty fascinating. With their flagship headphones pulling users away from the convenience of earbuds and branding that’s bold and powerful, Beats has managed to revive “Bling” from the 90s rap scene that its namesake (rapper Dr. Dre helped to create) and bring it into the 21st century– leveraging the same tween and teen demographic that used to save their lunch money for fancy sneakers and Guess jeans. Continue reading