The staggering growth of platforms like Instagram, Youtube and Pinterest has prompted businesses and brands, even large ones like the LA Kings, to use these services to promote themselves and to connect with a growing user base. Social media managers have the huge responsibility of maintaining and improving the online presence of businesses so that more customers would be able to engage with them.
The following seven tools streamline the process of managing social media accounts by providing many different types of services. Some of them assist in content curation while others help in analysing the response that your social media efforts have generated. Either way, using these tools would definitely help improve the effect of your online marketing strategy, and increase your online visibility.
The hottest technology in automotive circles today appears to be that of the self-driving vehicle, which – theoretically – will soon be capable of operating on roadways without any human intervention. Touted as the “next big thing” by a range of tech utopians, car industry insiders and software developers, these automobiles have the potential to change the way millions of ordinary people get around on a daily basis as well as increase the mobility of people who currently can’t drive at all. Search giant Google is one of the top names in this rapidly emerging space, but despite the massive hype currently surrounding these cars, there are some serious roadblocks that will most likely push their mainstream adaptation back a decade or more. Continue reading →
Unless you were among the lucky developers who snagged an invite to Apple’s WWDC in Cupertino, CA, last week, you might be still be in the dark as to what’s up next for the tech giant. With the event now over, it’s time for the rest of us to analyze the announcements. Here’s a brief rundown of Apple’s new powerful portfolio for all those less than in-the-know: Continue reading →
For those using social media platforms for their businesses creating engaging content on a regular basis can be quite a challenge. It is not easy to do day after day, but can certainly be made simpler with some planning and a regular analysis of your content marketing efforts. Here are some simple steps to follow to create engaging content for your social media platforms. Continue reading →
The future of television is an uncertain one, and things have just got even more unclear. Recent figures are showing that 150,000 US citizens decided to cancel their pay-TV subscriptions and move to on-demand services such as Netflix and Amazon Prime last year. Meanwhile, companies providing pay-TV packages are reporting that subscriptions are down by around 25,000 compared to previous years. It continues to show a trend of people cutting the cord and moving away from traditional methods of TV distribution, instead embracing the new online model being driven by certain tech giants. Continue reading →
Streaming services like Spotify have largely circumvented the problem of music piracy, however, big-name artists like Thom Yorke and, more recently, Taylor Swift, have removed portions, if not the entirety, of their catalogues from the service, prompting others to do the same. What’s their problem? Continue reading →
Before the NHL Stanley Cup playoffs began in 2012, the LA Kings had around 70,000 followers. After two rounds, they almost doubled the number. By the end of the playoffs, the Kings had gained 87,358 new followers. While the Kings dominated the field, taking home the Cup for the first time in 45 years, their performance was only half the reason for the sudden 224% increase in Twitter fans.