Why More People Than Ever Are Switching To On-Demand Television

streaming-televisionThe following is a guest post.

The future of television is an uncertain one, and things have just got even more unclear. Recent figures are showing that 150,000 US citizens decided to cancel their pay-TV subscriptions and move to on-demand services such as Netflix and Amazon Prime last year. Meanwhile, companies providing pay-TV packages are reporting that subscriptions are down by around 25,000 compared to previous years. It continues to show a trend of people cutting the cord and moving away from traditional methods of TV distribution, instead embracing the new online model being driven by certain tech giants. Continue reading

Can Streaming Really Save The Music Industry?

156635555The following is a guest post.

Streaming services like Spotify have largely circumvented the problem of music piracy, however, big-name artists like Thom Yorke and, more recently, Taylor Swift, have removed portions, if not the entirety, of their catalogues from the service, prompting others to do the same. What’s their problem? Continue reading

Kings of Social Media: How the Los Angeles Kings Director of Social Media is Revolutionizing Social Media Engagement


Twitter Kings

The following is a guest post.

Before the NHL Stanley Cup playoffs began in 2012, the LA Kings had around 70,000 followers. After two rounds, they almost doubled the number. By the end of the playoffs, the Kings had gained 87,358 new followers. While the Kings dominated the field, taking home the Cup for the first time in 45 years, their performance was only half the reason for the sudden 224% increase in Twitter fans.

The secret? Continue reading

Tech Giants Join Fight Against Mass Surveillance, Telcos Remain Indifferent


The following is a guest post.

With the cat out of the bag, courtesy of NSA whistleblower Edward Snowden, mass surveillance has become a popular debate on all forums. Questions are being raised about the legality and extend of snooping by the government security agencies. Furthermore, the trust that the general populace had in Google, Facebook, Apple and the likes has been eroding ever since reports about major companies being contacted by NSA surfaced. The 2013 mass surveillance disclosures have turned out to be nothing short of a storm, one that doesn’t look like it’d die anytime soon. Continue reading

Five High-end Gadgets You Cannot Avoid


The following is a guest post.

During the last decade or so, innovations in the field of supposedly “user-friendly”* gadgets have hit the public awareness at a pace that makes Moore’s Law seem glacial by comparison. And as would be expected, most of these gadgets are considered “high-end” – the technical term for things that you and I and most of the rest of the world’s population will never be able to afford, at least for the few months it takes for third-world geniuses to reverse-engineer them, copy them, and sell them for pennies on the dollar on eBay. At that point, some of them are elevated to the status of essential tools. Here are a few that started out being pretty exclusive, but which have since weaseled their way into the life of everyday folks like us. After all, why should wealthy first adopters be the only ones who get to be miserable? Continue reading

EU Court Rules Google Should Edit History


By Dwayne De Freitas

Today the Court of Justice of the European Union ruled that if someone searches your name, and the results that show up list information that you don’t care to be remembered, you can request that the search engine company posting those results, remove those links or otherwise remove the data.

The Ruling that could change the face of the Web

The Court ruled this way using the principle of “right to be forgotten.” RTBF, as we’ll call it, means that when it comes to search engine results about individual people (in this case, EU citizens), those people now have the ability to request that certain bits of information about their lives be removed since they believe those results are no longer relevant. Continue reading

Turn the Beat around! Why Apple buying Beats for $3.2 billion makes sense


By Dwayne DeFreitas

Yesterday the Financial Times broke news that Apple, Inc, was in talks to acquire Beats Electronics, AKA Beats by Dre (“Beats”), a trendy music brand that’s recently added streaming music software to its high-end listening hardware business. Forbes says that a person close to the matter, Dr. Dre confirmed it this morning.

From a technophile perspective, Beats has never really been that exciting. The over-the-ear headphones that they’re widely known for are not cheap and the reviews say they only excel with certain types of music. As a marketer, however, I find the reach and penetration of Beats pretty fascinating. With their flagship headphones pulling users away from the convenience of earbuds and branding that’s bold and powerful, Beats has managed to revive “Bling” from the 90s rap scene that its namesake (rapper Dr. Dre helped to create) and bring it into the 21st century– leveraging the same tween and teen demographic that used to save their lunch money for fancy sneakers and Guess jeans. Continue reading