Content marketing doesn’t appear to make sense at times, but taking a closer look can reveal predictable patterns of human behavior. Using these established psychological principles, you can create better content for your web pages, emails and social media posts.
Content powered by psychological principles can help you drive more traffic, engagement and conversions, boosting your business favorably.
One of Apple’s first video ads, “The Crazy Ones”, is a great example of a psychological principle at play. People want to belong, and Apple’s ad creates a cool, empowered clique that people would long to belong to.
This is a list of 5 psychological principles that you can use to make your social media and content marketing more effective.
As heated opinions in politics rise, many people are taking the time to think about firearms and what rules, regulations, and policies should be set for the use and ownership of them. There are arguments for different sides, and everyone has a set of beliefs and morals that help steer their opinion. Some people look at owning a gun as a strict means of protection, while others have found the recreational use of them. Shooting, hunting, and gun shows are just a few ways that people have found a way to enjoy and socialize with their hobby.
However, what people don’t talk about as much is the use of stun guns and TASERS. In most places, these items are free for anyone to purchase without many restrictions. A couple of states have set down rules like the need to obtain a license, or have banned them for civilian purchase entirely.Continue reading →
Many companies begin using social with the ultimate goal of growing their business. Brand awareness, lead generation and conversions are primary focus for them.
Trust and loyalty are important in drumming up business via social networks. A loyal fan following will not only engage with you and purchase products themselves, but also advocate your business to their networks.
There’s a reason why some companies dominate their industry. A decade ago, brands used TV to build brand loyalty. Since then, they have used social networks to connect with their key demographics.
For many businesses, large or small, a Facebook page is almost mandatory. Facebook allows businesses to create custom pages, promote their products, and engage with their customers. When used properly, it can be an amazingly powerful tool to reach a wider audience. In this article, you will learn five weird but creative ways of using Facebook to improve audience targeting.
Finding the right WhatsApp monitoring app may not be as easy as you think because there is a plentiful spyware supply in the market. To make it easier for you to choose the best of the best apps to monitor a target’s WhatsApp activity without detection, we have compiled a list of the most famous and highly recommendable apps. Here it is:Continue reading →
Social media is here to stay, and as every marketer knows. Considering this fact, you’ve definitely had a stab at social media marketing by this point. Some of you may have succeeded, while some of you may be stuck with limited engagement on your social media pages.
What, in depth, makes for social media engagement? I’ve scoured the internet to isolate the ‘elements’ that drive social media engagement and listed them for you, in addition to some tools and resources that can help you implement them. Continue reading →
Creating content for social media is not an easy task – you have to make sure that the content is relevant to your audience, niche and peers at the same time. Additionally, you also have to provide unique content in order to stand out. Organization and having a clear set strategy can help you overcome the pressures of constantly creating content. Engagement can also be improved drastically, with a clear strategy in mind. In short, creating a content strategy allows you to streamline processes and increase your brand reach. Here are some key elements that you need to focus on when you build a content strategy:Continue reading →