Before the NHL Stanley Cup playoffs began in 2012, the LA Kings had around 70,000 followers. After two rounds, they almost doubled the number. By the end of the playoffs, the Kings had gained 87,358 new followers. While the Kings dominated the field, taking home the Cup for the first time in 45 years, their performance was only half the reason for the sudden 224% increase in Twitter fans.
With the cat out of the bag, courtesy of NSA whistleblower Edward Snowden, mass surveillance has become a popular debate on all forums. Questions are being raised about the legality and extend of snooping by the government security agencies. Furthermore, the trust that the general populace had in Google, Facebook, Apple and the likes has been eroding ever since reports about major companies being contacted by NSA surfaced. The 2013 mass surveillance disclosures have turned out to be nothing short of a storm, one that doesn’t look like it’d die anytime soon. Continue reading →
During the last decade or so, innovations in the field of supposedly “user-friendly”* gadgets have hit the public awareness at a pace that makes Moore’s Law seem glacial by comparison. And as would be expected, most of these gadgets are considered “high-end” – the technical term for things that you and I and most of the rest of the world’s population will never be able to afford, at least for the few months it takes for third-world geniuses to reverse-engineer them, copy them, and sell them for pennies on the dollar on eBay. At that point, some of them are elevated to the status of essential tools. Here are a few that started out being pretty exclusive, but which have since weaseled their way into the life of everyday folks like us. After all, why should wealthy first adopters be the only ones who get to be miserable? Continue reading →
The Court ruled this way using the principle of “right to be forgotten.” RTBF, as we’ll call it, means that when it comes to search engine results about individual people (in this case, EU citizens), those people now have the ability to request that certain bits of information about their lives be removed since they believe those results are no longer relevant. Continue reading →
From a technophile perspective, Beats has never really been that exciting. The over-the-ear headphones that they’re widely known for are not cheap and the reviews say they only excel with certain types of music. As a marketer, however, I find the reach and penetration of Beats pretty fascinating. With their flagship headphones pulling users away from the convenience of earbuds and branding that’s bold and powerful, Beats has managed to revive “Bling” from the 90s rap scene that its namesake (rapper Dr. Dre helped to create) and bring it into the 21st century– leveraging the same tween and teen demographic that used to save their lunch money for fancy sneakers and Guess jeans. Continue reading →
The winter Olympics in Sochi have been a spectacle full of amazing performances, controversy and memorable moments. These events have had the world’s attention for the entirety of the games, as individuals from different countries came together to celebrate athletic tradition and international relationships.
The hype surrounding the Olympics was not limited to traditional media, as social-media channels served as spheres of discussion regarding the games. The way in which the Olympics were represented on social media and events from the games themselves offer important lessons about social media. Below is a list of five branding lessons that can be taken away from the Olympics in Sochi. Continue reading →
Creating content that appeals to audiences takes a special approach, as well as a deep understanding of what people see as interesting, fascinating and/or shareable. Fortunately, you don’t have to get a PhD in sociology or psychology, or an MBA in business marketing, to make what you write online “stickier.”
By following some tried and true techniques to make sure your content keeps readers engaged, you can build buzz that will get you closer to whatever your end-goal might be.