Five High-end Gadgets You Cannot Avoid

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The following is a guest post.

During the last decade or so, innovations in the field of supposedly “user-friendly”* gadgets have hit the public awareness at a pace that makes Moore’s Law seem glacial by comparison. And as would be expected, most of these gadgets are considered “high-end” – the technical term for things that you and I and most of the rest of the world’s population will never be able to afford, at least for the few months it takes for third-world geniuses to reverse-engineer them, copy them, and sell them for pennies on the dollar on eBay. At that point, some of them are elevated to the status of essential tools. Here are a few that started out being pretty exclusive, but which have since weaseled their way into the life of everyday folks like us. After all, why should wealthy first adopters be the only ones who get to be miserable? Continue reading

EU Court Rules Google Should Edit History

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By Dwayne De Freitas

Today the Court of Justice of the European Union ruled that if someone searches your name, and the results that show up list information that you don’t care to be remembered, you can request that the search engine company posting those results, remove those links or otherwise remove the data.

The Ruling that could change the face of the Web

The Court ruled this way using the principle of “right to be forgotten.” RTBF, as we’ll call it, means that when it comes to search engine results about individual people (in this case, EU citizens), those people now have the ability to request that certain bits of information about their lives be removed since they believe those results are no longer relevant. Continue reading

Turn the Beat around! Why Apple buying Beats for $3.2 billion makes sense

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By Dwayne DeFreitas

Yesterday the Financial Times broke news that Apple, Inc, was in talks to acquire Beats Electronics, AKA Beats by Dre (“Beats”), a trendy music brand that’s recently added streaming music software to its high-end listening hardware business. Forbes says that a person close to the matter, Dr. Dre confirmed it this morning.

From a technophile perspective, Beats has never really been that exciting. The over-the-ear headphones that they’re widely known for are not cheap and the reviews say they only excel with certain types of music. As a marketer, however, I find the reach and penetration of Beats pretty fascinating. With their flagship headphones pulling users away from the convenience of earbuds and branding that’s bold and powerful, Beats has managed to revive “Bling” from the 90s rap scene that its namesake (rapper Dr. Dre helped to create) and bring it into the 21st century– leveraging the same tween and teen demographic that used to save their lunch money for fancy sneakers and Guess jeans. Continue reading

Five Social Media and Branding Lessons From the Sochi Olympics

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The following is a guest post.

The winter Olympics in Sochi have been a spectacle full of amazing performances, controversy and memorable moments. These events have had the world’s attention for the entirety of the games, as individuals from different countries came together to celebrate athletic tradition and international relationships.

The hype surrounding the Olympics was not limited to traditional media, as social-media channels served as spheres of discussion regarding the games. The way in which the Olympics were represented on social media and events from the games themselves offer important lessons about social media. Below is a list of five branding lessons that can be taken away from the Olympics in Sochi. Continue reading

5 Ways to Make Content ‘Sticky’ and Appealing

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The following article is a guest post.

Creating content that appeals to audiences takes a special approach, as well as a deep understanding of what people see as interesting, fascinating and/or shareable.  Fortunately, you don’t have to get a PhD in sociology or psychology, or an MBA in business marketing, to make what you write online “stickier.”

By following some tried and true techniques to make sure your content keeps readers engaged, you can build buzz that will get you closer to whatever your end-goal might be.

Continue reading

Who is the Average Social Gamer?

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The following is a guest post

As the gaming industry has broadened into the various different sectors, the definition of a ‘gamer’ has lost its defined meaning.  In the past, a gamer was an owner of a games console, such as a Sega, Nintendo, PlayStation or Xbox.  However, in recent years, technological progression has allowed people to connect to games from a number of different devices.

People can now connect to the various games from the consoles, portable gaming devices (such as PS Vita and Gameboy), online/social games (accessed from web browsers) and smartphones.  As you can imagine, there are different demographics of players who like to play on each type of gaming.  In this article, we will discuss the definition of the average social gamer, a discovery which you might find slightly surprising… Continue reading

5 Social Media Lessons from NBA Stars

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The following is a guest post.

Properly managing a social media presence is fundamental to any type of business or maintaining a public image in today’s web-engrossed world. While there are hundreds of articles and books written denoting proper social media conduct, it is also beneficial to learn from people who have seemed to master leveraging social media as a tool.

One group of people who have managed to maximize social media is NBA stars. Below is a list of five tips that we can take away from popular players such as Kobe Bryant and Jeremy Lin in terms of effectively using social media. Continue reading