7 Tricks and Tools to Build a Solid Social Media Presence

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The following is a guest post.

Social media is here to stay, and as every marketer knows. Considering this fact, you’ve definitely had a stab at social media marketing by this point. Some of you may have succeeded, while some of you may be stuck with limited engagement on your social media pages.

What, in depth, makes for social media engagement? I’ve scoured the internet to isolate the ‘elements’ that drive social media engagement and listed them for you, in addition to some tools and resources that can help you implement them.     Continue reading

How to Build a Content Strategy for Social Media Engagement

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The following is a guest post.

Creating content for social media is not an easy task – you have to make sure that the content is relevant to your audience, niche and peers at the same time. Additionally, you also have to provide unique content in order to stand out. Organization and having a clear set strategy can help you overcome the pressures of constantly creating content. Engagement can also be improved drastically, with a clear strategy in mind. In short, creating a content strategy allows you to streamline processes and increase your brand reach. Here are some key elements that you need to focus on when you build a content strategy: Continue reading

Why Your Social Media Audience Isn’t Responding (and How to Get Them to)

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The following is a guest post.

Social media is well established as means to reach an audience, impact them and even understand them better, but if your engagement levels are low, none of those outcomes are en route to being successful. Sounding off your products on audiences is important, but if they’re not saying anything back, it could be because you haven’t asked yourself the following questions. Continue reading

A Step-by-Step Guide for Self-Branding

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The following is a guest post

Branding has been in existence since trade or business commenced in a competitive and fair environment. However, the concept of personal branding—a process through which a person markets himself or herself to others—is relatively new. Tom Peters, an American writer who writes on business management practices, coined the term in a 1997 article. Since then, this thought has created ripples in the business world. Several books and articles have been written. The subject gained more traction with the rise of the Internet, as new cost-effective business strategies mushroomed. Nonetheless, self-branding still remains an evading concept for many. Marketing gurus have professed that visible personal branding opens and expands a business or brings professional opportunities. Continue reading

3D Printing Enables Companies to Innovate and Remain Nimble

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It’s no secret that changes are coming to the way companies develop and build items and how consumers will be able to customize things for use in their own businesses as well as at home. 3D printing enables you to design an item, such as a scale model prototype of a new piece of equipment or to replicate a part that has broken or gone missing when the original manufacturer no longer supports the product.

Instead of mass producing items in factories and counting on marketing and analytics to ensure there will be a healthy marketplace to sell them, we can anticipate that more items will be built in a more customized fashion. This will be true whether a company prints it out in its own premises or simply releases the model for a fee and lets B2B or B2C customers print them out on their own end. Continue reading

3 ways to squeeze more out of content marketing strategy (without creating any more content)

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The following is a guest post.

A riddle: How can you tell someone is just starting out with his social media marketing?

He is probably publishing too much of his own content (and most likely does too many promotional posts…)

Sharing other people’s content (a.k.a content curation) is one of the simplest and easiest strategies that you can implement right away and it’ll also save you tons of time and build your authority as well! Continue reading

5 Ways to Differentiate Yourself as a Content Curator

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The following is a guest post.

Curating content is not a quick-fix strategy for building your audience, as it’s a long-term commitment that requires good time management skills.

Content aggregation and sharing handpicked gems is a great way to widen your network. It opens the doors for possible collaborations, which could lead to even more opportunities in the future. Continue reading