Whether you realize it or not, politicians, businesses and other organizations are very interested in what you think, and they are willing to go to great lengths to find out information about you that will help them craft their television ads to your personal preferences. A new form of marketing known as “addressable advertising” is sweeping the country because it gives marketers the ability to target specific individuals based on their demographics, activities and interests – so if you think no one is watching you, think again.
Are you integrating Social Media into your marketing efforts? Well, you should, because it has the power to increase your search engine ranking.
Until recently, Search Engine Optimization (SEO) and Social Media marketing were seen as two separate fields. But, thanks to the many algorithm changes Google has gone through, nowadays SEO means more than just ranking well in Google. Of course, a good keyword strategy is still paramount, but search engine optimization isn’t just confined to Google or Bing. Social Media also plays a valuable role and, if done right, it can improve your search engine ranking.
Content curation is a vital part of any social media marketing campaign. It can seem like a herculean task when you are just starting out, but all those pages you see with a few thousands of followers share one secret you may or may not already know – they automate. Automating content aggregation simplifies curation to large extent, helping you save innumerable hours on finding interesting content to share. With a steady stream of quality content on your social media pages, you can do a better job of maintaining your audience’s attention, and keeping them engaged with the content you post. Continue reading →
Those concerned about the future of humanity often point to renewable energy or space exploration as areas of endeavor that will become increasingly important. The advances that are likely to come from artificial intelligence (AI), however, could help us achieve these goals as well as others yet unknown. We’ve already seen rapid improvements in the operation of computing devices within our own lifetimes, but they pale in comparison to what the future may bring. “Superintelligent” AIs could in fact hold the key to solving some of the greatest problems of our time: climate change, geopolitical strife, and inequality in all forms may be assessed and even eliminated with the assistance of a God-like computer mind. Continue reading →
Virtual reality, long consigned to the category of things that sound cool but are impractical, is actually coming into its own now. Recent developments have made it a viable technology for use in gaming and the entertainment industry. As the devices on the market improve and become cheaper and easier to program for, we’ll start to see VR being used in a diverse range of industries and not purely for entertainment purposes. Continue reading →
As a social media manager, it is essential to find fresh content on a daily basis in order to boost engagement with your audience. It is also important to be consistent with your posting, a task that becomes challenging when you have to manage multiple social media accounts at the same time. If you’re running around, trying to juggle all your accounts on the go, content discovery and curation tools are the answers to all your problems. They automate a lot of mundane processes, making it easier for you to manage your time and focus on more important tasks. Here are 9 such free tools: Continue reading →
The staggering growth of platforms like Instagram, Youtube and Pinterest has prompted businesses and brands, even large ones like the LA Kings, to use these services to promote themselves and to connect with a growing user base. Social media managers have the huge responsibility of maintaining and improving the online presence of businesses so that more customers would be able to engage with them.
The following seven tools streamline the process of managing social media accounts by providing many different types of services. Some of them assist in content curation while others help in analysing the response that your social media efforts have generated. Either way, using these tools would definitely help improve the effect of your online marketing strategy, and increase your online visibility.