5 Ways to Make Content ‘Sticky’ and Appealing

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The following article is a guest post.

Creating content that appeals to audiences takes a special approach, as well as a deep understanding of what people see as interesting, fascinating and/or shareable.  Fortunately, you don’t have to get a PhD in sociology or psychology, or an MBA in business marketing, to make what you write online “stickier.”

By following some tried and true techniques to make sure your content keeps readers engaged, you can build buzz that will get you closer to whatever your end-goal might be.

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Who is the Average Social Gamer?

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The following is a guest post

As the gaming industry has broadened into the various different sectors, the definition of a ‘gamer’ has lost its defined meaning.  In the past, a gamer was an owner of a games console, such as a Sega, Nintendo, PlayStation or Xbox.  However, in recent years, technological progression has allowed people to connect to games from a number of different devices.

People can now connect to the various games from the consoles, portable gaming devices (such as PS Vita and Gameboy), online/social games (accessed from web browsers) and smartphones.  As you can imagine, there are different demographics of players who like to play on each type of gaming.  In this article, we will discuss the definition of the average social gamer, a discovery which you might find slightly surprising… Continue reading

5 Social Media Lessons from NBA Stars

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The following is a guest post.

Properly managing a social media presence is fundamental to any type of business or maintaining a public image in today’s web-engrossed world. While there are hundreds of articles and books written denoting proper social media conduct, it is also beneficial to learn from people who have seemed to master leveraging social media as a tool.

One group of people who have managed to maximize social media is NBA stars. Below is a list of five tips that we can take away from popular players such as Kobe Bryant and Jeremy Lin in terms of effectively using social media. Continue reading

Printing Out Supper: 3-D Printed Food

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The following is a guest post

The excitement over 3-D printing has gained steam throughout 2013, and 2014 will certainly open everyone’s eyes to the possibilities of this remarkable achievement in technology. And with all of the problems 3-D printing has solved already, is “What’s for dinner?” going to be the next? Continue reading

Five Social Media Mistakes to Avoid

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The following is a guest post.

Pretend you’re standing on a stage in front of a crowd of 500 people, about to deliver a speech. Imagine that your speech is highly personal, offensive and crude, and is riddled with poor grammar. Now think of the consequences and embarrassment that would follow. When you use any social media site you broadcast an image of yourself to a huge audience, even though you can’t see them. To make sure your online image is pristine avoid these social media mistakes when posting online. Continue reading

The Big Social Media Time Suck And How To Stop It

The following is a guest post.

Social media can suck up all your time, especially if you don’t plan ahead or follow the mistakes that many beginners make. However, it doesn’t have to be that way. With the following tips you could soon find social media working for your business and giving you the time for other – often more important – areas.

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You need to spend time on your business, not all on social media.

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Are Trends Killing the PR Industry?

Are Trends Killing PR Industry

The following is a guest post.

Digital technologies caused significant changes in media landscape, delivery of public relations, marketing and business that depend on traditional media, leading to major shifts in the role of the PR professionals. Think about the old days where black ink smeared on our finger tips while reading the newspaper, those days have gone and now we have turned into digital tools to get news. The new trend affect public relation professionals who have build their success through traditional media strategies, giving them a feeling to shift from this conventional media accessories to build new muscles in digital media and PR.

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