3D Printing Enables Companies to Innovate and Remain Nimble

UntitledThe following is a guest post.

It’s no secret that changes are coming to the way companies develop and build items and how consumers will be able to customize things for use in their own businesses as well as at home. 3D printing enables you to design an item, such as a scale model prototype of a new piece of equipment or to replicate a part that has broken or gone missing when the original manufacturer no longer supports the product.

Instead of mass producing items in factories and counting on marketing and analytics to ensure there will be a healthy marketplace to sell them, we can anticipate that more items will be built in a more customized fashion. This will be true whether a company prints it out in its own premises or simply releases the model for a fee and lets B2B or B2C customers print them out on their own end. Continue reading

3 ways to squeeze more out of content marketing strategy (without creating any more content)

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The following is a guest post.

A riddle: How can you tell someone is just starting out with his social media marketing?

He is probably publishing too much of his own content (and most likely does too many promotional posts…)

Sharing other people’s content (a.k.a content curation) is one of the simplest and easiest strategies that you can implement right away and it’ll also save you tons of time and build your authority as well! Continue reading

5 Ways to Differentiate Yourself as a Content Curator

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The following is a guest post.

Curating content is not a quick-fix strategy for building your audience, as it’s a long-term commitment that requires good time management skills.

Content aggregation and sharing handpicked gems is a great way to widen your network. It opens the doors for possible collaborations, which could lead to even more opportunities in the future. Continue reading

Are You Being Targeted? Addressable Advertising On the Rise

Addressable

The following is a guest post.

Whether you realize it or not, politicians, businesses and other organizations are very interested in what you think, and they are willing to go to great lengths to find out information about you that will help them craft their television ads to your personal preferences. A new form of marketing known as “addressable advertising” is sweeping the country because it gives marketers the ability to target specific individuals based on their demographics, activities and interests – so if you think no one is watching you, think again.

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Can Social Media Affect Your Search Engine Ranking? Yes, and Here’s How

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The following is a guest post.

Are you integrating Social Media into your marketing efforts? Well, you should, because it has the power to increase your search engine ranking.

Until recently, Search Engine Optimization (SEO) and Social Media marketing were seen as two separate fields. But, thanks to the many algorithm changes Google has gone through, nowadays SEO means more than just ranking well in Google. Of course, a good keyword strategy is still paramount, but search engine optimization isn’t just confined to Google or Bing. Social Media also plays a valuable role and, if done right, it can improve your search engine ranking.

Here’s how to improve your search engine ranking using Social Media. Continue reading

The Secret Sauce of Every Social Media Marketing Recipe – Automation

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The following is a guest post.

Content curation is a vital part of any social media marketing campaign. It can seem like a herculean task when you are just starting out, but all those pages you see with a few thousands of followers share one secret you may or may not already know – they automate. Automating content aggregation simplifies curation to large extent, helping you save innumerable hours on finding interesting content to share. With a steady stream of quality content on your social media pages, you can do a better job of maintaining your audience’s attention, and keeping them engaged with the content you post. Continue reading

AI for Economy, Energy, and Humanity: Can SuperIntelligence Save the Planet?

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The following is a guest post.

Those concerned about the future of humanity often point to renewable energy or space exploration as areas of endeavor that will become increasingly important. The advances that are likely to come from artificial intelligence (AI), however, could help us achieve these goals as well as others yet unknown. We’ve already seen rapid improvements in the operation of computing devices within our own lifetimes, but they pale in comparison to what the future may bring. “Superintelligent” AIs could in fact hold the key to solving some of the greatest problems of our time: climate change, geopolitical strife, and inequality in all forms may be assessed and even eliminated with the assistance of a God-like computer mind. Continue reading