7 Must Use Tools For Social Media Managers

social-media-companies

The following is a guest post.

More people are using social media websites as a tool to keep up with recent developments amongst their friends and areas of interest than ever before. Out of the 3 billion people using the internet, 74 percent of the adults have at least one social media account.  Although Facebook remains as the most popular website, 52 percent of internet-using adults have accounts on multiple social media websites.

The staggering growth of platforms like Instagram, Youtube and Pinterest has prompted businesses and brands, even large ones like the LA Kings, to use these services to promote themselves and to connect with a growing user base. Social media managers have the huge responsibility of maintaining and improving the online presence of businesses so that more customers would be able to engage with them.

The following seven tools streamline the process of managing social media accounts by providing many different types of services. Some of them assist in content curation while others help in analysing the response that your social media efforts have generated. Either way, using these tools would definitely help improve the effect of your online marketing strategy, and increase your online visibility.

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Self-Driving Cars: Do Not Pass Go

Rinspeed-driverless

The following is a guest post.

The hottest technology in automotive circles today appears to be that of the self-driving vehicle, which – theoretically – will soon be capable of operating on roadways without any human intervention. Touted as the “next big thing” by a range of tech utopians, car industry insiders and software developers, these automobiles have the potential to change the way millions of ordinary people get around on a daily basis as well as increase the mobility of people who currently can’t drive at all. Search giant Google is one of the top names in this rapidly emerging space, but despite the massive hype currently surrounding these cars, there are some serious roadblocks that will most likely push their mainstream adaptation back a decade or more. Continue reading

How to Create Engaging Content for your Social Media Platforms

Content-puzzle

The following is a guest post.

For those using social media platforms for their businesses creating engaging content on a regular basis can be quite a challenge. It is not easy to do day after day, but can certainly be made simpler with some planning and a regular analysis of your content marketing efforts. Here are some simple steps to follow to create engaging content for your social media platforms. Continue reading

Kings of Social Media: How the Los Angeles Kings Director of Social Media is Revolutionizing Social Media Engagement

 

Twitter Kings

The following is a guest post.

Before the NHL Stanley Cup playoffs began in 2012, the LA Kings had around 70,000 followers. After two rounds, they almost doubled the number. By the end of the playoffs, the Kings had gained 87,358 new followers. While the Kings dominated the field, taking home the Cup for the first time in 45 years, their performance was only half the reason for the sudden 224% increase in Twitter fans.

The secret? Continue reading

Tech Giants Join Fight Against Mass Surveillance, Telcos Remain Indifferent

NSA

The following is a guest post.

With the cat out of the bag, courtesy of NSA whistleblower Edward Snowden, mass surveillance has become a popular debate on all forums. Questions are being raised about the legality and extend of snooping by the government security agencies. Furthermore, the trust that the general populace had in Google, Facebook, Apple and the likes has been eroding ever since reports about major companies being contacted by NSA surfaced. The 2013 mass surveillance disclosures have turned out to be nothing short of a storm, one that doesn’t look like it’d die anytime soon. Continue reading

EU Court Rules Google Should Edit History

google-eu

By Dwayne De Freitas

Today the Court of Justice of the European Union ruled that if someone searches your name, and the results that show up list information that you don’t care to be remembered, you can request that the search engine company posting those results, remove those links or otherwise remove the data.

The Ruling that could change the face of the Web

The Court ruled this way using the principle of “right to be forgotten.” RTBF, as we’ll call it, means that when it comes to search engine results about individual people (in this case, EU citizens), those people now have the ability to request that certain bits of information about their lives be removed since they believe those results are no longer relevant. Continue reading

Turn the Beat around! Why Apple buying Beats for $3.2 billion makes sense

Beats-By-Dre-Studio-High-Definition-Powered-Isolation-Headphones-LOVE-Steve-Jobs-Apple-Limited-Edition-Black-White

By Dwayne DeFreitas

Yesterday the Financial Times broke news that Apple, Inc, was in talks to acquire Beats Electronics, AKA Beats by Dre (“Beats”), a trendy music brand that’s recently added streaming music software to its high-end listening hardware business. Forbes says that a person close to the matter, Dr. Dre confirmed it this morning.

From a technophile perspective, Beats has never really been that exciting. The over-the-ear headphones that they’re widely known for are not cheap and the reviews say they only excel with certain types of music. As a marketer, however, I find the reach and penetration of Beats pretty fascinating. With their flagship headphones pulling users away from the convenience of earbuds and branding that’s bold and powerful, Beats has managed to revive “Bling” from the 90s rap scene that its namesake (rapper Dr. Dre helped to create) and bring it into the 21st century– leveraging the same tween and teen demographic that used to save their lunch money for fancy sneakers and Guess jeans. Continue reading