Why The Number of Twitter Followers You Have Is Irrelevant

Twitter followers

The following is a guest post.

There is a particular personality type out there that would rather have one or two extremely close friends than a dozen superficial acquaintances. It’s a case of quality over quantity. Much in the same way, just because you have a huge Twitter following doesn’t mean you have a good following. Continue reading

How to have a Smart Home: Savvy Tech Homes

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The following is a guest post.

We’ve all heard of “smart” phones. Even smart TVs. But what about a smart home? What would that look like? Would it be filled with the latest technology? Would it help you save money? The answer to both questions is “yes.” Let’s have a look at some technology available right now that can turn your house into a smart home. Continue reading

5 Ways To Generate Better Business With The Use Of Facebook Apps

facebook apps

The following is a guest post.

Most of the business owners out there do not properly understand social media so it should come as no surprise to see the fact that many do not want to invest money in the creation of an app. This is something that you might want to consider because really well built apps do help on the long run and you can get better business by basically improving your social media presence together with offering interaction.

Let us go through 5 really simple ways in which you can get better business with the use of Facebook apps. It is a certainty that you will appreciate the fact that you build a better reputation and your brand awareness is automatically increased. Continue reading

How Screens Impact Consumer Behavior

guy looking at tablet and tv
The following is a guest post.
Today’s media world features a whole host of devices with screens, from the smallest smartphones to the largest televisions. Many of them can be interlinked or can interact to exchange data, which complicates the process of figuring out how consumers behave today. There are a number of distinct traits many consumers exhibit, however. Computers, smartphones, tablets, and TVs are the four primary types of screens.There are a few important things to note when considering the devices people use, the purposes they use them for, and the method by which they select a device to use. Here’s the rundown on how screens are changing consumer behavior. Continue reading

15 Methods for Making Your Content Viral

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The following is a guest post.

Making your content viral, that is making it spread like wildfire in the digital woods of the Internet, can be a hard nut to crack. After all, how can one predict if a particular image, video, article, audio file or an info graph will attract a great number of visitors, comments and shares?

Jonah Berger, an assistant professor of marketing at the Wharton School of Business, claims to be an expert in turning products and ideas to be viral on the Internet. Together with Katy Milkman he has written a research paper titled “What Makes Online Content Go Viral?” Their research focuses on important things to bear in mind in order to produce content that spreads quickly online. Among other things, the authors write about appealing to emotions, keeping your content positive and useful etc. Let’s see what else there is for the information to become insanely popular.

Below are the 15 Means of Making Your Content Viral:
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Full Speed Ahead: Top 5 Tips to Tackle Latency Once and For All

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The following is a guest post.

Latency – it’s the thorn in the side of webmasters, often driving away precious visitors and sometimes harming a website’s rankings within search engines. In today’s online environment, it’s hard to get people to your website. The last thing you want to do is watch them leave because it takes three seconds or longer to load your page. Three seconds is an eternity to people searching the Internet. Here’s how to tackle latency for good. Continue reading

Guide to Making your Website Social Media User Friendly

social-media-companies

The following is a guest post

Many website developers don’t think about users when it comes to developing the content on their site. Especially where the use of social media integration is involved, it’s extremely important to have it in mind from the design stage.

Nevertheless, many developers and designers don’t like the importance of social media rattled on them during the design stage of a website despite the supposed importance this plays. Social media integration and access on the main website caters for two sets of website users-those who are already fans on social media and those who find the website, but aren’t fans on social media.

Given that most businesses are increasingly going social, it’s critical that designers and developers find a middle ground to make a website, social media friendly, or rather social ready. Here are a few tips to have in mind if you’re a designer or web developer. Continue reading