Self Driving Cars? How About Cars You Actually Want to Drive?

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The following is a guest post.

There is a lot of talk about whether or not self driving cars are going to actually be a thing of the present, rather than a thing of the future. Sure, there are lots of prototypes making their debuts and people are trying all sorts of things to get cars to propel themselves down a street filled with people and other cars. But the people trying to build self driving cars are missing the point of a good car: a good car is meant to be driven. Continue reading

3D Printing Meets Artificial Intelligence

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The following is a guest post.

What you get when a 3D printer gets artificial intelligence!

Many tech giants around the world are working hard to combine some of the most disruptive technologies of the modern world to find out how we can change what the future holds. The baseline is that you give 3D printer artificial intelligence and you’ll find its productivity increasing manifold and the industry growing as it enables more and more people to be designers. Continue reading

5 Psychological Principles to Power Your Social Media & Content Marketing

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Content marketing doesn’t appear to make sense at times, but taking a closer look can reveal predictable patterns of human behavior. Using these established psychological principles, you can create better content for your web pages, emails and social media posts.

Content powered by psychological principles can help you drive more traffic, engagement and conversions, boosting your business favorably.

One of Apple’s first video ads, “The Crazy Ones”, is a great example of a psychological principle at play. People want to belong, and Apple’s ad creates a cool, empowered clique that people would long to belong to.

This is a list of 5 psychological principles that you can use to make your social media and content marketing more effective.

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How to Use Social Networks to Build a Loyal Fan Following

Feature image credit: Nainoa via Unsplash.com

Feature image credit: Nainoa via Unsplash.com

The following is a guest post.

Many companies begin using social with the ultimate goal of growing their business. Brand awareness, lead generation and conversions are primary focus for them.

Trust and loyalty are important in drumming up business via social networks. A loyal fan following will not only engage with you and purchase products themselves, but also advocate your business to their networks.

There’s a reason why some companies dominate their industry. A decade ago, brands used TV to build brand loyalty. Since then, they have used social networks to connect with their key demographics.

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5 Weird but Creative Ways of Using Facebook

Facebook-Marketing-Shortcuts-For-Small-BusinessThe following is a guest post.

For many businesses, large or small, a Facebook page is almost mandatory. Facebook allows businesses to create custom pages, promote their products, and engage with their customers. When used properly, it can be an amazingly powerful tool to reach a wider audience. In this article, you will learn five weird but creative ways of using Facebook to improve audience targeting.

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How to Build a Content Strategy for Social Media Engagement

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The following is a guest post.

Creating content for social media is not an easy task – you have to make sure that the content is relevant to your audience, niche and peers at the same time. Additionally, you also have to provide unique content in order to stand out. Organization and having a clear set strategy can help you overcome the pressures of constantly creating content. Engagement can also be improved drastically, with a clear strategy in mind. In short, creating a content strategy allows you to streamline processes and increase your brand reach. Here are some key elements that you need to focus on when you build a content strategy: Continue reading

Why Your Social Media Audience Isn’t Responding (and How to Get Them to)

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The following is a guest post.

Social media is well established as means to reach an audience, impact them and even understand them better, but if your engagement levels are low, none of those outcomes are en route to being successful. Sounding off your products on audiences is important, but if they’re not saying anything back, it could be because you haven’t asked yourself the following questions. Continue reading