How to Use Social Networks to Build a Loyal Fan Following

Feature image credit: Nainoa via Unsplash.com

Feature image credit: Nainoa via Unsplash.com

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Many companies begin using social with the ultimate goal of growing their business. Brand awareness, lead generation and conversions are primary focus for them.

Trust and loyalty are important in drumming up business via social networks. A loyal fan following will not only engage with you and purchase products themselves, but also advocate your business to their networks.

There’s a reason why some companies dominate their industry. A decade ago, brands used TV to build brand loyalty. Since then, they have used social networks to connect with their key demographics.

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5 Weird but Creative Ways of Using Facebook

Facebook-Marketing-Shortcuts-For-Small-BusinessThe following is a guest post.

For many businesses, large or small, a Facebook page is almost mandatory. Facebook allows businesses to create custom pages, promote their products, and engage with their customers. When used properly, it can be an amazingly powerful tool to reach a wider audience. In this article, you will learn five weird but creative ways of using Facebook to improve audience targeting.

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How to Build a Content Strategy for Social Media Engagement

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Creating content for social media is not an easy task – you have to make sure that the content is relevant to your audience, niche and peers at the same time. Additionally, you also have to provide unique content in order to stand out. Organization and having a clear set strategy can help you overcome the pressures of constantly creating content. Engagement can also be improved drastically, with a clear strategy in mind. In short, creating a content strategy allows you to streamline processes and increase your brand reach. Here are some key elements that you need to focus on when you build a content strategy: Continue reading

Why Your Social Media Audience Isn’t Responding (and How to Get Them to)

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Social media is well established as means to reach an audience, impact them and even understand them better, but if your engagement levels are low, none of those outcomes are en route to being successful. Sounding off your products on audiences is important, but if they’re not saying anything back, it could be because you haven’t asked yourself the following questions. Continue reading

A Step-by-Step Guide for Self-Branding

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Branding has been in existence since trade or business commenced in a competitive and fair environment. However, the concept of personal branding—a process through which a person markets himself or herself to others—is relatively new. Tom Peters, an American writer who writes on business management practices, coined the term in a 1997 article. Since then, this thought has created ripples in the business world. Several books and articles have been written. The subject gained more traction with the rise of the Internet, as new cost-effective business strategies mushroomed. Nonetheless, self-branding still remains an evading concept for many. Marketing gurus have professed that visible personal branding opens and expands a business or brings professional opportunities. Continue reading

Top 10 Twitter Marketing Tools for Small Businesses

Image via freepik

Image via freepik

The following is a guest post. 

For small businesses, Twitter can greatly amplify their social media presence, help generate leads and build a strong community. Tools for Twitter management have been around for a while and are now a staple requirement for most marketers. With so many tools out there, it can be hard to figure out which ones will actually make a difference to your business. To help you make that decision, here’s a list of 10 Twitter marketing tools that are great to use:  Continue reading

3D Printing Enables Companies to Innovate and Remain Nimble

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It’s no secret that changes are coming to the way companies develop and build items and how consumers will be able to customize things for use in their own businesses as well as at home. 3D printing enables you to design an item, such as a scale model prototype of a new piece of equipment or to replicate a part that has broken or gone missing when the original manufacturer no longer supports the product.

Instead of mass producing items in factories and counting on marketing and analytics to ensure there will be a healthy marketplace to sell them, we can anticipate that more items will be built in a more customized fashion. This will be true whether a company prints it out in its own premises or simply releases the model for a fee and lets B2B or B2C customers print them out on their own end. Continue reading