Branding has been in existence since trade or business commenced in a competitive and fair environment. However, the concept of personal branding—a process through which a person markets himself or herself to others—is relatively new. Tom Peters, an American writer who writes on business management practices, coined the term in a 1997 article. Since then, this thought has created ripples in the business world. Several books and articles have been written. The subject gained more traction with the rise of the Internet, as new cost-effective business strategies mushroomed. Nonetheless, self-branding still remains an evading concept for many. Marketing gurus have professed that visible personal branding opens and expands a business or brings professional opportunities. Continue reading →
For small businesses, Twitter can greatly amplify their social media presence, help generate leads and build a strong community. Tools for Twitter management have been around for a while and are now a staple requirement for most marketers. With so many tools out there, it can be hard to figure out which ones will actually make a difference to your business. To help you make that decision, here’s a list of 10 Twitter marketing tools that are great to use:Continue reading →
It’s no secret that changes are coming to the way companies develop and build items and how consumers will be able to customize things for use in their own businesses as well as at home. 3D printing enables you to design an item, such as a scale model prototype of a new piece of equipment or to replicate a part that has broken or gone missing when the original manufacturer no longer supports the product.
Instead of mass producing items in factories and counting on marketing and analytics to ensure there will be a healthy marketplace to sell them, we can anticipate that more items will be built in a more customized fashion. This will be true whether a company prints it out in its own premises or simply releases the model for a fee and lets B2B or B2C customers print them out on their own end.Continue reading →
A riddle: How can you tell someone is just starting out with his social media marketing?
He is probably publishing too much of his own content (and most likely does too many promotional posts…)
Sharing other people’s content (a.k.a content curation) is one of the simplest and easiest strategies that you can implement right away and it’ll also save you tons of time and build your authority as well! Continue reading →
Curating content is not a quick-fix strategy for building your audience, as it’s a long-term commitment that requires good time management skills.
Content aggregation and sharing handpicked gems is a great way to widen your network. It opens the doors for possible collaborations, which could lead to even more opportunities in the future. Continue reading →
Whether you realize it or not, politicians, businesses and other organizations are very interested in what you think, and they are willing to go to great lengths to find out information about you that will help them craft their television ads to your personal preferences. A new form of marketing known as “addressable advertising” is sweeping the country because it gives marketers the ability to target specific individuals based on their demographics, activities and interests – so if you think no one is watching you, think again.
Content curation is a vital part of any social media marketing campaign. It can seem like a herculean task when you are just starting out, but all those pages you see with a few thousands of followers share one secret you may or may not already know – they automate. Automating content aggregation simplifies curation to large extent, helping you save innumerable hours on finding interesting content to share. With a steady stream of quality content on your social media pages, you can do a better job of maintaining your audience’s attention, and keeping them engaged with the content you post. Continue reading →