The following is a guest post.
Curating content is not a quick-fix strategy for building your audience, as it’s a long-term commitment that requires good time management skills.
Content aggregation and sharing handpicked gems is a great way to widen your network. It opens the doors for possible collaborations, which could lead to even more opportunities in the future.
Here are a few suggestions to keep in mind for best results.
1. Set aside blocks of time for content curation.
Sharing content one at a time that are direct from the source while you happen to be logged might sound like the simplest way to do it, but it’s not the most efficient.
It’s better to schedule all of your searchings and readings all at once. The actual time you dedicate to scheduling will vary from person to person and what matters is that you dedicate blocks of time doing only one thing—and nothing else.
Take note of the best sources, and get your content there to save time. Aggregation sites like Alltop and SmartBriefs newsletters can help.
Of course, you will encounter bits of useful content outside of your “curation time.” When you do, set up a system to ensure you include it in your list by sending an email to yourself, saving it in your bookmarks folder, or using apps to make sure you don’t lose it.
2. Create a consistent schedule for sharing
Sticking to a regular schedule will set expectations for your target audience. If you keep at it long enough, the time will come where they’ll anticipate what you have to share and follow the rhythms of your shared content.
Make an effort not to put out your link round-ups all at once and instead, space it throughout the week. This way, your audience won’t be overwhelmed with too much information. Some posting suggestions you might want to consider are the following: Facebook, 2 per day; Twitter, 5 per day, and LinkedIn, 1 per week—preferably a weekday.
3. Measure results
Up to 40% of content curators don’t measure how effective their efforts are, which is a shame because it’s relatively easy to track clicks and find out what resonates the most with your readers.
Here’s what you can do: Use Google URL builder to set up customer URLs that link to your curated and shared content, and use Google Analytics to track clicks.
Knowing which pieces get the most eyeballs will help you determine your curations strategy and let you know what your readers want.
4. Set up hacks for efficient curating
Using the right tools and content aggregation websites will save you time and make the process less tedious, not to mention easier and more efficient.
BuzzSumo is a popular site among marketers because it shows you which types of content has the highest social media shares. This helps you put a finger on the social media pulse and spark ideas, as to what types of content to share that will resonate the most to your followers.
The Feedly app is useful for streamlining and organizing your most reliable, high-quality content sources because you can find everything in one place. Just set it up according to your needs and you won’t need to bounce from one website to another to find the best there is.
As for distribution, automate the process. There are several apps and tools online that will help you queue your content, as well as publish at designated times of the day.
5. Emphasis on quality, not quantity
Churning out aggregated online pieces on a regular, consistent basis will help you gain visibility. But if you want to be highly regarded as a content curator, you need to put an emphasis on quality, not quantity.
Being a source of excellent content is one way to differentiate yourself from the rest. You’ll be seen as someone who people can rely on for good quality content, where people will not hesitate to re-share your links and give outstanding recommendations.
Carefully curating what you share online will give your followers a one-stop shop with which to find relevant information.
In the end, you’ll reap the benefits of the time and effort you’ve spent picking out the best of the best on the web.
Alleli Aspili is a Senior Specialist for Business Development in Infinit Outsourcing, Inc. (Infinit-O), an ISO-certified BPO company that caters inbound call center, finance and accounting and healthcare outsourcing to SMEs. Responsible for maintaining Infinit-O, Infinit Contact, Infinit Healthcare, Infinit Datum and Infinit Accounting online brand and content.