The Secret Sauce of Every Social Media Marketing Recipe – Automation


The following is a guest post.

Content curation is a vital part of any social media marketing campaign. It can seem like a herculean task when you are just starting out, but all those pages you see with a few thousands of followers share one secret you may or may not already know – they automate. Automating content aggregation simplifies curation to large extent, helping you save innumerable hours on finding interesting content to share. With a steady stream of quality content on your social media pages, you can do a better job of maintaining your audience’s attention, and keeping them engaged with the content you post.

Automation also makes it easier for you to scale up your social media marketing efforts. Using tools to manage your accounts gives you the dual benefit of optimizing your efforts on existing channels and also exploring newer channels to build a presence. Earlier this year, Mathew Sweezey reported a 112 percent rise in adoption of marketing automation by B2B Fortune 500 companies. Marketing automation on social media and otherwise helps businesses achieve greater results with more focused efforts. Here are three tools you should try if you’re trying to leverage social media for your business.


DrumUp is a content curation, discovery and scheduling tool that makes it simple to find share-worthy stories and also lets you schedule them to your social media pages. Once you input keywords related to topics you would like to share, DrumUp recommends fresh content that you can schedule for posting at a desired time of the day on your Facebook, LinkedIn and Twitter pages. You can also customize your posts before they are published to your social media accounts. The content stream is refreshed everyday.

Using DrumUp is a breeze thanks to its clean, user-friendly interface and the ability to manage multiple social media accounts from one central dashboard.  You can also connect your blog feed to DrumUp such that every time you publish a post on your blog, a link to the post gets published on your social media pages.

DrumUp[Disclosure: I write for the DrumUp Blog]

This content curation and content management tool has gained a lot of popularity over the last few years. scours through a lot of web content to bring you the most relevant and interesting content that you can share with your audiences and other users. The tool has various smart searches in place that let the user pinpoint the content that he/she would like to share. With, you can create webpages, also called as “topics,” and publish relevant content or “scoops” on these pages.

ScoopitYou can then share the discovered content on various social media pages where your audience can interact with it. It also allows you to use features like widgets and RSS feeds to share your topic.

Google Alerts

How about a tool that doubles as a content discovery and a brand monitoring tool? Google Alerts is one such tool that usually gets underestimated, but is a great tool for content marketers to have. Using Google Alerts, you can monitor your favorite topics and keep track of the various trends in your industry.
You can input keywords, and the tool will send out an alert to you whenever it finds results for your keyword. Google Alerts shares alerts for newspaper articles, blog posts, webpages etc,. You can also monitor the number of times your brand or a competitor brand gets mentioned in social media.

All these tools provide great ways for discovering and curating content for your social media pages. If you’ve already tried these or any others, do share your opinions in the comments below.

GoogleAlertsAuthor Bio:

Vasudha works with DrumUp and is passionate about all things to do with social media. When she isn’t writing or editing blogs, she likes to experiment with new tools that help social media marketers.