The following is a guest post
Many website developers don’t think about users when it comes to developing the content on their site. Especially where the use of social media integration is involved, it’s extremely important to have it in mind from the design stage.
Nevertheless, many developers and designers don’t like the importance of social media rattled on them during the design stage of a website despite the supposed importance this plays. Social media integration and access on the main website caters for two sets of website users-those who are already fans on social media and those who find the website, but aren’t fans on social media.
Given that most businesses are increasingly going social, it’s critical that designers and developers find a middle ground to make a website, social media friendly, or rather social ready. Here are a few tips to have in mind if you’re a designer or web developer.
Create social media widgets
On your website page, create a social media platform that leads your visitors to see your Facebook, Pinterest, Twitter and any other social media networks your client’s company is. You may also include how many views and likes you have from the visitors to make the new visitors motivated to click.
Doing this will motivate the visitors on your site to click on the widgets to the company’s Facebook or Twitter page where they can get to know a little more the company or site and what your interests are as a company. Also, remember to put clear directions on the top section of the site for visitors who are interested in the social media page (it increases the user ability to notice those pages and click). As a rule, only add the widgets if your social media is active and updated, lest you risk losing the visitors to competitors.
Create a content hub
Do you know that content is king when it comes to social media and websites? Most people on social media will only be interested in visiting a website if they feel it has content that would interest them. This means that your website must have a content hub, such as a blog to cater for these kinds of visitors or users.
However, it’s simply not enough to have a free blog on your website and imagine it will do all the tricks. In reality, your blog MUST have creative and fresh content that visitor will be happy to read, leave a comment or share with their friends on their social networks or pages. A blog is also another way of creating your site social media friendly because it’s a perfect where users can plan and share their thoughts and opinion of what you write, especially within the comment boxes. This will give you the opportunity to interact, get their feedback use to make other good post for them, which is the full essence of social media marketing.
Provide Visible Share Capabilities on your website
Your site should have a share button. Though it seems to disturb many internet users, sharing what they read is a way of making your site even more popular. With the share button a click can go to thousands of people where they can get to read the sites post and share with other users. This will increase the number of views to your site thus creating much traffic. Visitors may share posts, inspiring pictures and also videos on your site. Always be careful to think about what social media platforms you should feature. Go for social platforms that suit you to get the right audience. Think about your audience and where they would want to share your content and where you would like it to be shared.
Your users experience should not be put aside when you’re developing your website. Social content should just take a small bit of your website. As much as you want your site to be social media friendly let your business dominate the site. Social content is a lead to help to bring more users to see your content as well as take action based on what brought them to the website in the first place.
Stephanie Strazinsky is a chief writer at bestessays.com with a background in psychology, e-learning, and marketing