The Drill Down 118 – The Best Stories of 2009

Was 2009 the year of Google (again)? Did Twitter change the world? Will anyone ever trust Facebook again? BING! Lidija, JD and Andy break down their annual list of the best stories in tech for 2009.




Our picks:

Andy

  • Emergence of Social networks as citizen journalism/Social Activism
    • Tweeting First: The New Way Mainstream Media Breaks News
      • So why are mainstream news organizations starting to turn to Twitter as a way to break news, even before an article is up on their site?

        1. To avoid being scooped. For news organizations, there can be a lot of value in being first. The source that breaks the news is more likely to be the one invited onto TV talk shows to talk about the story, attract mentions in other newspaper or magazines, and boost their reputation as a quality news source. Tweeting first is a way for news organizations to in effect “time stamp” the news and ensure that their name is on a breaking story first, even if they’re not the fastest to get a full story out.

        2. Because there is value in awareness. Both WCCO and Yahoo put their names in the text of their tweets, and the result for WCCO was that they became a trending topic. That brand awareness can be hugely valuable. For WCCO, they’re now likely looked at by many people as a source of reliable Vikings news, which could be hugely profitable as football season nears. For Yahoo Sports, building brand recognition ultimately means more people turning to them first when looking for the day’s sports news.

        3. To reach new audiences. As a result of the Favre tweet, WCCO — a local TV station in a medium-sized market — was able to more than triple their usual web audience. Their tweet was able to reach people all over the country (and the world) in ways that their television news broadcast never could.

      • Forget CNN or any of the major American “news” networks. If you want to get the latest on the opposition protests in Iran, you should be reading blogs, watching YouTube or following Twitter updates from Tehran, minute-by-minute.
  • Bing / the fight for search revenue
  • Bing Launches
    • May 28, 2009 — Microsoft Corp. today unveiled Bing, a new Decision Engine and consumer brand, providing customers with a first step in moving beyond search to help make faster, more informed decisions.
  • News Corp. Weighs an Exclusive Alliance With Bing
    • Microsoft has been in early discussions with the News Corporation, the media conglomerate controlled by Rupert Murdoch, about a pact to pay the News Corporation to remove links to its news content from Google’s search engine and display them exclusively on Bing. More than 65 percent of all search inquiries in the United States are made on Google, and removing links from there would lead to a big drop in traffic. Bing handles 9.9 percent of domestic searches, according to comScore.
  • Google everything
    • First, we think people who use the Google Toolbar and FeedBurner will benefit from a shortener that is easily accessible — making it faster and easier to share, post and email links. Second, we’ve built this on Google’s global infrastructure to offer the following benefits:
    • Stability: Google’s scalable, multi-datacenter infrastructure provides great uptime and a reliable service to our users.
    • Security: As we do with web search, shortened URLs are automatically checked to detect sites that may be malicious and warn users when the short URL resolves to such sites.
    • Speed: At Google we like fast products and we’ve worked hard to ensure this service is quick. We’ll continue to iterate and improve the speed of Google Url Shortener.
  • Google URL shortener is not a stand-alone service; you can’t use it to shorten links directly. Currently, Google URL Shortener is only available from the Google Toolbar and FeedBurner. If the service proves useful, we may eventually make it available for a wider audience in the future.
  • Emergence of Smartphones/App Stores
    • The Google Phone, Unlocked
      • Google is building their own branded phone that they?ll sell directly and through retailers. They were long planning to have the phone be available by the holidays, but it has now slipped to early 2010. The phone will be produced by a major phone manufacturer but will only have Google branding (Microsoft did the same thing with their first Zunes, which were built by Toshiba).There won?t be any negotiation or compromise over the phone?s design of features ? Google is dictating every last piece of it. No splintering of the Android OS that makes some applications unusable. Like the iPhone for Apple, this phone will be Google?s pure vision of what a phone should be.The phone itself is being built by HTC, with a lot of input from Google.

Lidija

1. Yahoo-Microsoft Deal

2. Internet censorship a go in Oz

3. Steve Jobs takes medical leave

4. Not so much a written story,  more an observation by many and something that has been increasingly more pronounced in 2009: We cant live without twitter.  This especially is noticeable during attacks on twitter… (maybe i’m the only one that notices, but i don’t think so….

JD

  1. http://news.yahoo.com/s/pcworld/20091208/tc_pcworld/googlesrealtimesearchreadytochallengebing
  2. http://online.wsj.com/article/SB125382643140938735.html
  3. http://mashable.com/2009/06/21/iran-election-timeline/
  4. http://www.eweek.com/c/a/Security/Bill-Grants-President-Unprecedented-Cyber-Security-Powers-504520/
  5. http://www.engadget.com/2009/01/14/steve-jobs-is-taking-a-leave-of-absence-from-apple-due-to-healt/