The Drill Down 018 – Leftovers

Andy Mu, Reg, and special guest Karim Yergaliyev (Supernova17 on Digg) sat down for an impromptu session with no agenda, recorded on Black Friday. We still manage to cover a few of the top stories, but mostly we were just stuffed and lethargic from Thanksgiving!

Show Links
Super Mario Galaxy Rated Best Video Game of All Time
Digg the Candidates
Digg The Candidates page
Digg – The Social Media Manual By Muhammad Saleem
An Open Letter to Comcast and Every cable/Telco on P2P
Mark Cuban to ISPs: block all P2P traffic; Ars to Cuban: um, no
Facebook Is Almost 2/3 Women (and other stats)

Supernova17 on Digg

  • Pingback: Top Digg User Supernova17 Wants Your Stories()

  • i think the digg the candidates section goes back to that discussion you had on the drill down podcast where you discussed whether digg should have a knitting section. digg is losing their technology focus and diluting their brand. as this type of “be all things to all people” activity persists, you will see true technologists stop using because more political stories will hit the front page, giving technology fans less a reason to surf to digg; so you will have a less targeted audience which will be of less value to technology advertisers, like verizon fios, and the for, instance, if they had 1,000,000 technologist user base and 1 percent are people that bought advertisers’ products when they were a purely technology site, lets say that 1,000,000 technologist user base decreases to 900,000 but they get 100,000 political users. now technological advertisers may only be selling products to 1 percent of the 900,000. plus they have to buy more hosting and programming hours for the digg the candidates section, which doesn’t bring in the same return. the same thing that happened with google’s pay per call program. they put in money to try something for which their brand is unrecognized that doesn’t come back as a positive return on investment.

  • Neal,
    You make some good points, but don’t forget, as Digg’s user base diversifies, so does the opportunity to broaden its advertising opportunities. If you notice recently, you’ll see advertisers on Digg who would’ve never bought ad space before to sell to a strictly tech crowd: Jack in the Box, station wagons, the AARP! At the same time, it exposes existing tech advertisers to a broader non-tech audience.

    I am glad however that Digg announced their intentions to essentially franchise out their technology, as they’ve already done with IBM. It’s a more efficient method than trying to service multiple niche audiences.

    On a personal note, I also miss the days when Digg was strictly a tech site. You can’t go home again, I guess.