Simple 6 Step Guide To Planning A Virtual Event

Simple 6 Step Guide To Creating  Virtual Events

The following is a guest post.

A great way of marketing your growing business is most certainly through planning a virtual event. There are two ways of achieving this. You may organize a live event and stream it online, or you can just work on the standalone streaming. Either way, you’ll get a chance to communicate with your audience in real time, regardless of your or their geographical position. The text below will provide you with crucial steps you should consider before getting into event organization.

Think about your audience

In order to achieve a good response, you’ll need to get familiar with your targeted audience. You should research and answer a lot of questions. You should know if your audience is tech-savvy. This is very important since your event will be an online feature, and you’ll want your audience present. Another question is if they’re open for that kind of activity. Learn about their habits on social media before making any decisions. A good way to start is to send them surveys and gather their feedback. Once you analyze the findings you’ll know if the virtual event is a way to go.

1200px-Teliris_VL_Modular

Choose the right format

As you know, there are multiple formats to choose from while organizing a live conference. The same options are available for virtual events. Think which option is best for you. You can organize a seminar which will be held by one person. On the other hand, you can organize a workshop or trade show. That way, more people will be animated and included in the action. There are plenty of video conferencing services, and if you’re not sure how to make everything going smooth, consider consulting one of them before choosing your event’s format.

Choose the right platform

Once you’ve decided upon the format of your virtual event, you should get informed about platforms which can support it. At the moment, there are more than few options available for live streaming. The most popular services are, of course, Facebook Livestream, Youtube live and Periscope. All of them have pretty much the same package of basic features, so you can’t be mistaken. Don’t worry if you aren’t familiar with live streaming platforms. Most of those services will offer a free trial period, during which you can get familiar with technology and do a few rehearsals before the main event.

Make an audition for a host

Your event should be hosted by a person who feels comfortable performing in front of people. You may choose one of your employees for the task, or consider hiring a professional for that job. The person you choose should be well informed about the company so they can answer all questions coming their way. The host should have perfect diction so the audience can understand every word. That way, you’ll be able to pass all information clearly and avoid misunderstanding with the audience. Think about hiring two speakers who can talk to each other. That move will increase the whole event’s dynamic and will be easier to follow.

21260013372_194f0113a6_b-1024x683

Do some marketing first

Your virtual event should be well marketed in order to get a bigger audience. You shouldn’t worry about this too much since social media is the right place for marketing. Some basic methods of online marketing are posts you can create on Facebook and Twitter. But don’t stop there. In case you already have a venue where the event will be held, make sure to show it via Instagram or Snapchat, so viewers can get familiar with it. Introduce your hosts as well by linking their bios and vlogs. Another thing you’ll probably need in order to prepare the viewers is a simple tutorial video on how to log into the live stream. At the end, don’t forget using hashtags and newsletters regularly.

Choose a time and date

Don’t forget to choose a good time and date for your virtual event. Thanks to social media, you don’t have to think about geographical concerns, but should pay attention to timing. The best pick is most certainly a weekend since most of the people will be available. Schedule your event during the early evening. Before clicking „OK“ on your time and date, do some research and see if there are big games or popular shows airing at the same time. You can even put a question about timing in one of your pre event surveys. That way, you’ll get a feedback and the chance of failing will drastically decrease.

Conclusion

As you can see, there are plenty of tasks to be done before you start your streaming. Work on all details in a timely manner, so you don’t find yourself in a situation where you lack time. Feel free to postpone the event until everything is organized perfectly. Let your audience and co-workers assist you in organizing. The bigger your team is, the better product you’ll have, and everybody will feel included and respected.

Leila Dorari is a freelance writer and a business consultant from Sydney. Currently, she is spreading the word about how Merge ICT video conferencing solutions can help businesses prosper. When taking a break from making new marketing slogans, she is either window shopping or exploring new ways to make her life more meaningful.

How to Choose right Printer for Your Startup Business

How to Choose right Printer for Your Startup Business

The following is a guest post.

A printer plays a crucial role in the day to day activities of a workplace. Even though we are living in a World where everything has been digitized, still we rely on a printed hard copy for most of our important documents. Talking with the perspective of a startup choosing the right printer will allow it to be more efficient that will in return enable it to save its time and money.

There are hundred of printers that are available out there to choose from. However, there are certain points that you need to keep in mind which will enable you to choose the best one for your startup. Continue reading

The Drill Down 487: Handing Over the Teslas (preview)

TDD 487

This week, Game of Thrones is hacked and so are US voting machines, we learn more about the Tesla Model 3, designer disease-free babies, the Rotten Tomatoes effect, and much more.

See the full post here at Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
Add us on Stitcher!
The Drill Down on Facebook
The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box product manager Tosin Onafowokan.

The Drill Down 486: Federal Miscommunication (preview)

TDD_486This week, the Dark Web is down, is Amazon Prime Day a ripoff, FCC buries public protests on net neutrality, the end of MS Paint & Adobe Flash, we go to Comic-con, and much more.

See the full post here at Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
Add us on Stitcher!
The Drill Down on Facebook
The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box product manager Tosin Onafowokan.

The Drill Down 485: Bot Down! (preview)

TDD-485

This week, Oculus VR about  to go wireless, Google Glass comes back, Amazon challenges meal deliveries, suicidal robots, creepy walks, and much more.

See the full post here at Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
Add us on Stitcher!
The Drill Down on Facebook
The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box product manager Tosin Onafowokan.

Self Driving Cars? How About Cars You Actually Want to Drive?

62

The following is a guest post.

There is a lot of talk about whether or not self driving cars are going to actually be a thing of the present, rather than a thing of the future. Sure, there are lots of prototypes making their debuts and people are trying all sorts of things to get cars to propel themselves down a street filled with people and other cars. But the people trying to build self driving cars are missing the point of a good car: a good car is meant to be driven. Continue reading

The Drill Down 484: Bad Bro-grammers (preview)

TDD 484

This week, bad bro-grammers and the victims speaking out against them, Jawbone gives up, Alexa calls the cops, the first teleportation into space  and, much more.

See the full post here at Geeks of Doom!

Subscribe!

The Drill Down on iTunes (Subscribe now!)
Add us on Stitcher!
The Drill Down on Facebook
The Drill Down on Twitter

Geeks Of Doom’s The Drill Down is a roundtable-style audio podcast where we discuss the most important issues of the week, in tech and on the web and how they affect us all.

Hosts are Geeks of Doom contributor Andrew Sorcini (Mr. BabyMan), marketing research analyst Dwayne De Freitas, and Box product manager Tosin Onafowokan.