Creating content for social media is not an easy task – you have to make sure that the content is relevant to your audience, niche and peers at the same time. Additionally, you also have to provide unique content in order to stand out. Organization and having a clear set strategy can help you overcome the pressures of constantly creating content. Engagement can also be improved drastically, with a clear strategy in mind. In short, creating a content strategy allows you to streamline processes and increase your brand reach. Here are some key elements that you need to focus on when you build a content strategy:Continue reading →
This week, when is a gun not a gun? Who’s riding shotgun with Carpool Karaoke? The Olympic hashtag you’re not supposed to use, Hulu says ‘Aloha’ to free streaming, You won’t believe how Facebook tweaked their algorithm ..and much, much more.
This week, the Russians hack the DNC?, Instagram out-Snapchats Snapchat, Uber bows to China, the Samsung Galaxy Note 7, a real-world tribute to Pikachu, Who’s the most tech-savvy Presidential candidate? ..and much, much more
Social media is well established as means to reach an audience, impact them and even understand them better, but if your engagement levels are low, none of those outcomes are en route to being successful. Sounding off your products on audiences is important, but if they’re not saying anything back, it could be because you haven’t asked yourself the following questions.Continue reading →
This week, Pokemon fever continues, Social media reacts to an attempted coup in Turkey, an open letter from tech leaders to Donald Trump, Facebook’s diversity problem, Netflix boldly goes where noone has gone before ..and much, much more!